Luxuria Lifestyle’s Spring in the City Event

Posted on September 13, 2019 by Mishkah Roman-Cassiem

Siraaj Cassiem and Mishkah Roman-Cassiem

On Saturday, 7 September, I attended the leading Luxury Magazine, Luxuria Lifestyle South Africa’s first of it’s kind Spring In The City event, at the BMW Auto Bavaria Dealership in Midrand.

With 430 guests and 30 luxury showcases, Luxuria’s partner brands and guests enjoyed a superb evening of luxury, networking, forming new business alliances and creating new sales and marketing opportunities for both guests and brands. Also on the night, South Africa’s only commercial classic radio station, Classic FM broadcast live from the event.

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Nestlé launches Starbucks at Home

Posted on September 3, 2019 by Mishkah Roman-Cassiem

_{A few days ago, I attended the launch of a new range of coffee products from Nestlé, under the Starbucks brand, held at the elegant Ferguson’s on 5th in Illovo, Johannesburg. The new range consists of 17 products, including whole bean, roast and ground coffees, as well as the first-ever}_{Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies, in South Africa.}

_{This is the first product launch in Africa since NESTLÉ and Starbucks formally joined forces and created a global coffee alliance in August 2018.}

These are the influencers chosen to represent the brand and they include @takkies7 and @claudiahenkelza, together with Bruno Olierhoek, CEO of NESTLÉ South Africa.

_{“We are very pleased to bring these new ranges of exciting and premium coffee products to consumers in South Africa. The partnership with Starbucks brings three of the world’s most iconic brands together – Nescafé, Nespresso and Starbucks. The global coffee alliance will, over time, transform, expand and elevate, both the in-home and out of home coffee market, bringing innovation and better offerings to a larger number of consumers” said Bruno Olierhoek, CEO of NESTLÉ South Africa.}

_{The Starbucks range of coffee, co-developed between NESTLÉ and Starbucks, will be available from September 2019 in these retailers:}_{Checkers, Pick ‘n Pay, Spar and Makro.}

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Steve Harvey’s “Family Feud” is coming to Africa

Posted on August 28, 2019 by Mishkah Roman-Cassiem

Steve Harvey

Yesterday I attended the media launch of Family Feud Africa, where Steve Harvey, the Emmy® Award-winning entertainer, radio personality, motivational speaker, New York Times best-selling author, businessman and philanthropist, announced that he would also be hosting the local versions for South Africa and Ghana. The show will be produced by the award-winning production company Rapid Blue.

FAMILY FEUD is a popular international television game show, which was first broadcast in the USA in 1976. Since then, it has had many different hosts, with Steve Harvey taking up this position since 2010. In order to obtain the rights to the format license for the African versions of Family Feud, Steve Harvey’s international business and media company, STEVE HARVEY GLOBAL, entered into an agreement with FREMANTLEMEDIA LIMITED. The show has seen exponential ratings increases under Harvey, and he is on track to become the longest-serving host in Family Feud history.

The iconic game show, in which two families compete to name the most popular responses to gathered survey questions in order to win cash and prizes, has been a beloved part of people’s lives, from generation to generation. It has generated adaptations in over 50 international markets. Family Feud Africa will be the first international version of the show to be hosted by Steve Harvey.

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The New VW T-Cross SUV

Posted on August 11, 2019 by Mishkah Roman-Cassiem

The new Volkswagen T-Cross is here and to create the ultimate car launch, Volkswagen’s creating the ultimate city, the ultimate urban playground: T-Cross City.

T-Cross City initially lives online, but with enough audience interaction on the microsite, areas will open up week-by-week until it’s eventually built as an actual, real-life city for fans to explore and enjoy for free on 21 and 22 September 2019 at Montecasino’s outdoor area.

Always innovating with their launches, this latest event is taking Volkswagen to new heights, literally. Think of a giant film set with scaffold and facades, housing exciting, engaging experiences such as a raised rooftop party structure and an intimate, opulent jazz club. All of the pop-up areas will be curated by top names in the industry who’ll be rallying their fans to ensure that they get a spot at the spectacular event.

Driving the new Volkswagen T-Cross gives you the freedom to make your own choices, which is why they’re giving fans the choice of experiences to include at T-Cross City.

Visit www.TCrossCity.co.za, select the experience that best represents your idea of fun city living and you’ll get two tickets to the event with a bite to eat and a drink included. Your tickets will be for the full event, not just one experience. Register soon though, before they’re all gone.

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