New DiDi ride-hailing service takes a front seat in SA vaccination drive

Posted on September 27, 2021 by Mishkah Roman-Cassiem

DiDi, the Chinese ride-hailing service that started operating in Gauteng at the start of September, will subsidise approximately R1.5 million worth of trips to help get the people of South Africa to and from vaccination sites in Gauteng, Cape Town and Gqueberha.

DiDi will launch a vaccination drive in three provinces on 27 September 2021, offering 36,000 vouchers. Eligible riders that are registered on the Electronic Vaccination Data System (EVDS) and DiDi’s Vaccine application system will get a return voucher that will entitle the qualifying riders to a R40 discount on their trip (total value of R80) and will expire 30 days after receipt.

DiDi is committed to playing its part in helping South Africans get vaccinated against COVID-19. Carina Smith-Allin, DiDi’s Head of PR and Communications for Sub-Saharan Africa, explains that a lack of accessibility to vaccination sites should not be the reason preventing South Africans from getting vaccinated. “Committed to our goal of being much more than just another ride-hailing service, DiDi has taken the initiative to launch our own vaccination drive.”

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Maybelline New York wants to see your face on billboards

Posted on September 3, 2021 by Mishkah Roman-Cassiem

Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!

In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **

This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.

“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.

“At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.

To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).

The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!

There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.

Terms and Conditions apply.

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Standard Bank Polo in the Park at Steyn City

Posted on November 27, 2019 by Mishkah Roman-Cassiem

Standard Bank and newly founded, African Deluxe Company, hosted the very first Polo In The Park event in Africa on Saturday 16 November. This spectacular event took place at the luxurious Parkland Residence, Steyn City. The new Polo Park, specifically built for this event, created a magnificent backdrop, with breath-taking views of Steyn City’s manicured parklands, overlooking the pristine Jack Nicklaus designed golf course and international award-winning clubhouse.

“Since inception, Steyn City has set out to create the space for families and friends to spend time together, doing what they love best,” comments Tammy Menton, Group Head of Marketing and Events, Steyn City Properties. “Polo in the Park is a perfect example of this, an event which speaks to our own ethos, which revolves around providing a lifestyle that’s unrivalled by anything else in South Africa. Of course, given facilities like our world class equestrian centre, it goes without saying that many of our residents are equine enthusiasts!”

Mishkah Roman-Cassiem

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GenerosiTrees to Inspire the Spirit of Generosity this Festive Season

Posted on November 15, 2019 by Mishkah Roman-Cassiem

When Cadbury Dairy Milk discovered that there were millions of orphaned and vulnerable children in South Africa and that the overwhelming majority of them had never known the joy of owning their own toy, book or game, they wanted to make a difference, so they enlisted the help of generous South Africans and launched The Little Generosity Shop in May 2019.

So amazing was the response, with more than 90 000 compassionate donations pouring in, that Cadbury decided to try and make the festive season a little brighter for even more of these incredibly deserving children, with Cadbury Dairy Milk GenerosiTrees.

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