‘WE ARE EGG’ Officially Launches in Johannesburg

Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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KENDALL + KYLIE Launch in South Africa

KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner. With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.

Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.

By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups. 

The KENDALL + KYLIE audience are social media followers and savvy web users who closely follow fashion trends every season.

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WE ARE EGG opens in Rosebank, Johannesburg

The award-winning next generation experiential department store, We Are EGG opened its 2nd store at The Zone in Rosebank last week. The first day of trading was a massive success with Jo’burg shoppers queuing an hour before the official store opening to shop and support local and international brands.

Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Jo’burg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store. The beautifully curated 3000 SQM space features the very best local and international in mens, womens and kids fashion, beauty, home and jewellery departments and a high-energy, quintessential restaurant & bar, all under one roof.

Much like Selfridges, We Are EGG Rosebank is a wonderland not only fashion enthusiasts, but all lovers of high-end retail experiences, appealing to the hyper connected Jo’burg customer. With the spirit of an independent, EGG has the scale of a department store. The 150 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.

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Cotton On Group unveils R300 million new headquarters and distribution centre for Southern Africa

The Cotton On Group has long been loved for the brands and trend-driven value products that it has brought to South Africa’s shores, such as Cotton On, Typo and Factorie. Now, the retail group has taken its presence in the region further by investing in a R300 million custom-built new central office and distribution centre in Johannesburg, that will further enhance their customer experience. Beyond signifying a commitment to the country, the new premises are an extension of the company’s pledge to Doing Good in all areas of its operations.

I was part of a handful of selected media to attend a VIP walk through of the new facility, and I got to see just how massive an operation it is to house millions of items, and to satisfy customers when they “add to cart” and order online.

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SA Fashion Week 2022

Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are some of the dynamic developments that mark SA Fashion Week’s 25th Spring/Summer Collections.
 
The SAFW’22 Spring Summer Collections will be showcased from 28 – 30 April, Parkade G5, Entrance 24 at Mall of Africa in Johannesburg.

Twenty iconic names including Ephraim Molingoana for Ephymol,  Amanda Laird Cherry and Palesa Mokubung of Mantsho as well as cult Kasi brand, Loxion Kulca, now designed by Olé Ledimo, will launch their 2022 collections to the media, buyers, selected VIPs and a limited edition of public tickets through Quicket, alongside exciting new stars including 2021 New Talent winner Artho Eksteen as well as Fikile Zamagcino Sokhulu and Sipho Mbuto who both participated in the Fashion Bridges collaboration with Milan Fashion Week last year. 
 

Hosted by SA’s favourite social personality, Maps Maponyane, the 24th New Talent Search will again open the event with a line-up of six of the most promising young designers to watch. This year’s contenders are:


·       Thando Ntuli – MUNKUS
·       Nichole Smith – Ipikoko
·       Mikhile du Plessis – MeKay Designs
·       Calvin Lunga Cebekhulu – Czene.24
·       Sanelisiwe Gcabashe – Gjenelo Couture
·       Mimangaliso Ndiko – Sixx6

Other highlights of the first day is the CRUZ COLLECTIVE featuring Sokhulu and Mbuto as well as another new generation notable, Michael Ludwig Studio.

Day two opens with The OPPO COLLECTIONS which brings Artho EksteenEzokhetho, the gender-neutral signature, The BAM Collective, and the much revered, Amanda Laird Cherry, together in a celebration of technology and perfection that will speak to OPPO’s Reno 5 mobile phone as the quintessential tool with which to capture the ethos of contemporary living as “the new spectator sport” which happens where everyone, everywhere engages, interacts, captivates and comments.

“We are excited to go into our second year of partnership with SA Fashion Week. This is an important partnership for OPPO, as it gives us the space to connect with our customers and it shows our commitment to empowering local talent through our technology to curate a line of sustainably resourced fashion that represents both the heartbeat and heritage of our country. We are looking forward to our second collection and what our designers will come up with this year. For us, it is all about the creative collaboration that translates South African culture into design, which is the essence of what the OPPO brand represents both locally and globally.”  says Avashnee Moodley, Head of Marketing at Oppo South Africa.
 
This is followed by the high-profile trio of Cape Town-based Helon Melon who wowed audiences in 2021 with her all-white, sustainable collection, fashion forward Judith Atelier, an ardent supporter of South African mohair and perennial fashion week darling, Palesa Mokubung of Mantsho.

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Cotton Fest is back this March

Organisers of the highly anticipated entertainment and lifestyle gathering, announced the return of the 3rd annual Cotton Fest, which is set to take place in March 2022 in Newtown, Johannesburg. The theme for 2021 is “university and campus” and the organisers have created their very own university of COTTON FEST campus through which the festival will offer a multi-layered university campus experience including a concert, merch, cafeteria, sport area and even lockers for you to store your personal belongings. 
 
With the return of the class of COTTON FEST 2019 and the sophomores from 2020, together with the freshers of 2022, it’s almost time for the graduation of the Class of 2022 at The University of COTTON FEST
 
Known for merging both established and upcoming South African talent,  COTTON FEST not only showcases the diversities in music while fusing the gaps within the different local current movements. With the best South African artists expected to perform over 3 stages, this action packed two-day festival returns to The Station in Newtown on the 19th & 20th March 2022.
Celebrating all South African talent, Cotton Fest not only showcases the diversities in music at large, but it also celebrates various lifestyle elements within our ‘culture,’ including fashion and sport. 
 
THE CONCERT: The COTTON STAGE will feature headline and legacy artists. The Bettr  STAGE will feature the New Wave of young talent. The Jägermeister STAGE will bring the best nights featuring House and Electronic talent, alongside some of the biggest names on the Amapiano scene right now.

SPORTS AREA: A half-court will be set up for basketball fans, along with a skating ramp for skating enthusiasts.

FASHION: Various merchandise hubs will stock unique pieces, limited branded fashion items and other sought after accessories.

CAFETERIA: Food Court will bring you a huge variety of delectable options and several fully stocked bars positioned around the venue.

MORE: There’ll also be photo booths set up for content creation as well as various chill areas to relax, recharge and reboot.

   
“Following the past 20 months that we have all lived through, we are humbled to be back yet again to make an impact in the entertainment industry. With the huge support and backing from artists from around the country, we are ready to kickstart the road back to normality in a positive way, and get the Creator Economy going again” says founder Riky Rick. “ With the industry currently flipped on its head,  Cotton Fest, together with exciting partners hope to bring together the industry, and celebrate the graduation of the first class from the University of Cotton Fest 2022.”
 
In line with current government regulations,  tickets will be limited to 2000 per day. 
 
To ensure the safety of everyone attending the festival, ALL festival attendees – including all staff, partners and performing artists – will need one of the following to gain access into the venue:
 

  • Provide a personal fully vaccinated certificate (either printed or online)
  • Provide a negative PCR test, if only vaccinated with one dose, done within 48 hours of the festival (either printed or online)
  • Do an on-site Rapid Antigen Covid Test if you have not yet been vaccinated, which is available for R150 at the venue.

 
Tickets are on sale at Webtickets and Pick ‘n Pay outlets nationwide. Options include:

  • R200 Early Bird
  • R250 Day Pass
  • R500 Weekend Pass
  • R600 Merch and day pass package 

 
This year, the University of Cotton Fest 2022 is proud to be in collaboration with Bettr.app – Africa’s first digital banking app for creators, by creators — and supported by lifestyle giant, PUMA, iconic Elixir brand Jägermeister and global digital payments leader, Visa.
 
Synonymous with youth culture in SA, the festival will be powered by none other than the iconic South African youth radio station, YFM.
 
For more information, please follow these social media handles:
 
Instagram: cottonfestjhb
Facebook: CottonFestJHB
Twitter: CottonFestJHB
www.cottonfest.co.za

ROOKIE USA Donates R50 000 to Reach for a Dream Foundation

Rookie USA is known for it’s love for helping children as much as they can. Their annual donations brighten even the dimmest of smiles.

Rookie USA partnered with well-known influencers and friends of the brand to contribute to the amazing donation of R50 000 to the Reach For A Dream Foundation.

“Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years and counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.”

“The foundation is grateful to have partnered with Rookie USA in the journey to inspire, give hope, strength, and courage in the lives of our dream children” says Natalie Lazaris, Business Head for Reach for a Dream Foundation.

Rookie USA is a kids-only, multi-branded premium retail destination, now in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levi’s to provide a complete head-to-toe kid’s experience.

Check out Rookie USA’s website www.rookieusa.co.za and Instagram page @Rookieusa.za. 
#RookieZA

PEP partners with Loxion Kulca

I first heard about the clothing brand Loxion Kulca way back in 2005 when I was the Assistant Producer for the SABC 1 show “Spirit Sundae”. Loxion Kulca sponsored our presenters’ clothing at the time and the duo that founded the iconic urban street fashion brand, Wandi Nzimande and Sechaba Mogale, were huge entrepreneurs.

PEP has announced that the latest collection from Loxion Kulca is now exclusively available in over 1,000 PEP stores, making this range more readily available to customers.

“We have rolled out this collection exclusively to most of our PEP stores nationwide, following a very successful pre-launch in a few PEP stores last year. We always aim to make fashion as affordable and accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand more accessible to our customers”, says PEP Chief Marketing Executive, Beyers van der Merwe.

The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the people, for the people. As an iconic and proudly South African clothing label, Loxion Kulca is an important part of the country’s streetwear heritage, culture and fashion scene. The brand gave birth to a lot of movements and trends. Bucket hats, that have made their way back into fashion, are some of the items that the brand introduced and is renowned for in South Africa.

PEP continuously improves and evolves to stay relevant and partnering with a local brand such as Loxion Kulca is one of the many ways they are delighting their customers. PEP’s customers are at the heart of everything they do, which is why their biggest priority will be to offer enough options for everyone to look and feel good, everyday.

Check out the PEP Facebook and Instagram pages for more details about the collection.

Kickin It With Kim Jayde – Season 2

After a year of eager anticipation, the season premiere of “Kickin it with Kim Jayde” has officially dropped on YouTube.

Directed, produced and hosted by the multi-award winning TV host and business entertainment entrepreneur, Kim Jayde, the proudly local show is back for another exciting season for sneaker fanatics around the continent.

Kickin it with Kim Jayde’ brings together some of the top sneaker lovers in the industry, while shining a new light on some of your favourite celebrities and taste makers.

The season premiere stars special guest BLXCKIE Somnyama. With a debut album on every playlist, and the recently awarded 2021 Best Freshman of the Year at the SA Hip Hop Awards, there’s no denying his talent. We learn more about the Durban born artist’s career and hear him answer fun questions about his first kiss, first sneakers and how he won his first rap battle.

The rest of the season is just as star-studded, with internationally renown DJ Doowap, ‘Big Flexa’ Costa Titch, marketing guru King Aya and platinum selling artist Shekhinah.

 Every guest is invited to bring sneakers from their personal collection which they share more about in the show.

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Converse returns with student debt relief campaign #CreateNext

Converse SA launched its first movement to aiding in the alleviation of student debt in South Africa with the campaign #Kickthedebt. The focus of the campaign was to try and alleviate a portion of student debt, by making a difference to the youth as Tertiary education is incredibly expensive and as a result, student debt is exceptionally high.
 
Due to the overwhelming response received from the previous campaign, Converse SA will be giving away R2 Million towards relieving student debt once again.
 
This year, the campaign has been renamed “Create Next”. The initiative behind the campaign name is fuelled by those that broke barriers before us. We move where inspiration takes us next: when we break barriers of culture, style, and innovation, we construct new possibilities.
 
Youth development is extremely important to Converse as we need to optimize youth developmental progress. Converse promotes positive outcomes for young people by providing better opportunities. We enable students to flourish in their respective educational journeys without the fear of poverty stopping them.
 
Whilst we know that paying off student debt is vitally important in securing so many futures, Converse has gone a step further by guiding students towards their goals through mentorship by experts who have already overcome the very same hardships. Converse has a community of “All Stars” who have been taken under the Converse wing and given opportunities to be part of skill building workshops and mentorship talks with experts in their industries. Converse has enabled the ‘All Stars” to be a part of mural creations around South Africa and the brand has created opportunities for youth to have experiences around the globe.
 
In addition to the R2 Million pledge, Converse will also be giving an additional R500 000 to those who dare to live on their own terms, who break barriers and create their next opportunity. By opening doors to the next generation of creators. Calling all artists, innovators, community leaders, sports people, creators, entrepreneurs, game changers, advocates, rebels, activists, designers, and inventors.
 
Converse is reaching out to communities to tell their stories of inspiration, connection and innovation. The brand wants to help communities create what comes next in their bright future.
 
The campaign will be supported by Digital, PR, Influencers, Ambassadors, Billboards, Radio, Retail Executions and Social media
 
The level of access to entry is as simple as last time, all you have to do is visit ConverseCreateNext.co.za to submit your nomination form. Converse SA is here to bash, smash or squish that student debt that you or someone that you know may have, when it comes to their education
 
The campaign runs from 22 November 2021 and closes on 31 January 2022. Winners will be announced by 28 February 2022.
 
#CreateNext