ROOKIE USA Donates R50 000 to Reach for a Dream Foundation

Rookie USA is known for it’s love for helping children as much as they can. Their annual donations brighten even the dimmest of smiles.

Rookie USA partnered with well-known influencers and friends of the brand to contribute to the amazing donation of R50 000 to the Reach For A Dream Foundation.

“Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years and counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.”

“The foundation is grateful to have partnered with Rookie USA in the journey to inspire, give hope, strength, and courage in the lives of our dream children” says Natalie Lazaris, Business Head for Reach for a Dream Foundation.

Rookie USA is a kids-only, multi-branded premium retail destination, now in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levi’s to provide a complete head-to-toe kid’s experience.

Check out Rookie USA’s website www.rookieusa.co.za and Instagram page @Rookieusa.za. 
#RookieZA

PEP partners with Loxion Kulca

I first heard about the clothing brand Loxion Kulca way back in 2005 when I was the Assistant Producer for the SABC 1 show “Spirit Sundae”. Loxion Kulca sponsored our presenters’ clothing at the time and the duo that founded the iconic urban street fashion brand, Wandi Nzimande and Sechaba Mogale, were huge entrepreneurs.

PEP has announced that the latest collection from Loxion Kulca is now exclusively available in over 1,000 PEP stores, making this range more readily available to customers.

“We have rolled out this collection exclusively to most of our PEP stores nationwide, following a very successful pre-launch in a few PEP stores last year. We always aim to make fashion as affordable and accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand more accessible to our customers”, says PEP Chief Marketing Executive, Beyers van der Merwe.

The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the people, for the people. As an iconic and proudly South African clothing label, Loxion Kulca is an important part of the country’s streetwear heritage, culture and fashion scene. The brand gave birth to a lot of movements and trends. Bucket hats, that have made their way back into fashion, are some of the items that the brand introduced and is renowned for in South Africa.

PEP continuously improves and evolves to stay relevant and partnering with a local brand such as Loxion Kulca is one of the many ways they are delighting their customers. PEP’s customers are at the heart of everything they do, which is why their biggest priority will be to offer enough options for everyone to look and feel good, everyday.

Check out the PEP Facebook and Instagram pages for more details about the collection.

Kickin It With Kim Jayde – Season 2

After a year of eager anticipation, the season premiere of “Kickin it with Kim Jayde” has officially dropped on YouTube.

Directed, produced and hosted by the multi-award winning TV host and business entertainment entrepreneur, Kim Jayde, the proudly local show is back for another exciting season for sneaker fanatics around the continent.

Kickin it with Kim Jayde’ brings together some of the top sneaker lovers in the industry, while shining a new light on some of your favourite celebrities and taste makers.

The season premiere stars special guest BLXCKIE Somnyama. With a debut album on every playlist, and the recently awarded 2021 Best Freshman of the Year at the SA Hip Hop Awards, there’s no denying his talent. We learn more about the Durban born artist’s career and hear him answer fun questions about his first kiss, first sneakers and how he won his first rap battle.

The rest of the season is just as star-studded, with internationally renown DJ Doowap, ‘Big Flexa’ Costa Titch, marketing guru King Aya and platinum selling artist Shekhinah.

 Every guest is invited to bring sneakers from their personal collection which they share more about in the show.

Continue reading

Converse returns with student debt relief campaign #CreateNext

Converse SA launched its first movement to aiding in the alleviation of student debt in South Africa with the campaign #Kickthedebt. The focus of the campaign was to try and alleviate a portion of student debt, by making a difference to the youth as Tertiary education is incredibly expensive and as a result, student debt is exceptionally high.
 
Due to the overwhelming response received from the previous campaign, Converse SA will be giving away R2 Million towards relieving student debt once again.
 
This year, the campaign has been renamed “Create Next”. The initiative behind the campaign name is fuelled by those that broke barriers before us. We move where inspiration takes us next: when we break barriers of culture, style, and innovation, we construct new possibilities.
 
Youth development is extremely important to Converse as we need to optimize youth developmental progress. Converse promotes positive outcomes for young people by providing better opportunities. We enable students to flourish in their respective educational journeys without the fear of poverty stopping them.
 
Whilst we know that paying off student debt is vitally important in securing so many futures, Converse has gone a step further by guiding students towards their goals through mentorship by experts who have already overcome the very same hardships. Converse has a community of “All Stars” who have been taken under the Converse wing and given opportunities to be part of skill building workshops and mentorship talks with experts in their industries. Converse has enabled the ‘All Stars” to be a part of mural creations around South Africa and the brand has created opportunities for youth to have experiences around the globe.
 
In addition to the R2 Million pledge, Converse will also be giving an additional R500 000 to those who dare to live on their own terms, who break barriers and create their next opportunity. By opening doors to the next generation of creators. Calling all artists, innovators, community leaders, sports people, creators, entrepreneurs, game changers, advocates, rebels, activists, designers, and inventors.
 
Converse is reaching out to communities to tell their stories of inspiration, connection and innovation. The brand wants to help communities create what comes next in their bright future.
 
The campaign will be supported by Digital, PR, Influencers, Ambassadors, Billboards, Radio, Retail Executions and Social media
 
The level of access to entry is as simple as last time, all you have to do is visit ConverseCreateNext.co.za to submit your nomination form. Converse SA is here to bash, smash or squish that student debt that you or someone that you know may have, when it comes to their education
 
The campaign runs from 22 November 2021 and closes on 31 January 2022. Winners will be announced by 28 February 2022.
 
#CreateNext

Crocheting is Cool with Mama Kea

The word crochet is likely to conjure images of your grandmother’s doilies. However, two young entrepreneurs in Newtown, Johannesburg are setting the record straight.

The strength of Mama Kea lies in its combination of young and old talent. It started when the founders, Sicelo Mabuza and his business partner Khulani Sikhosana, teamed up with two elderly women, Irene Mabitsela and Emma Mavimbela, who they met selling crochet beanies at the Soweto Arts and Craft Fair back in 2015.

Continue reading

Star Wars™ x Pandora collection

Star Wars™ and Pandora have joined forces to bring you three new pieces that pay tribute to The Mandalorian and feature black ruthenium plating for the first time in Pandora’s history.

Follow the path of the characters Grogu and the Mandalorian as they journey across the galaxy. Collect limited edition styles from the capsule collection featuring two charms and one bracelet that channel the iconic characters and symbols of the extraordinary saga, including Grogu, the Mandalorian’s helmet and the instantly recognisable Star Wars logo. The new ruthenium plating is durable yet sleek, bringing a bold and edgy element to the hand-finished designs – along with a deeper meaning inspired by the epic journey.

Continue reading

Barbie Loves Gert Collection

Barbie has announced a collaboration with celebrated fashion designer Gert-Johan Coetzee, who has created a new ready to wear South African-inspired collection, and couture dress made specifically to fit the number one fashion doll in the world.

The Barbie Loves Gert collection, comprised of 31 looks, celebrates the uniqueness of South Africans. This is the first time the international fashion icon Barbie, is working with Gert-Johan Coetzee, one of South Africa’s most loved and admired fashion designers, to debut original designs that are immediately distinguishable as creations by this established and celebrated designer. All genders, sizes, and cultures are represented in the work by Gert-Johan Coetzee, and the models who walk in the show reflect Coetzee’s commitment to diversity. 

Continue reading

Win with Zando this Black Friday

South Africa’s premier online shopping destination, Zando, will reward four lucky shoppers with a  stylish wardrobe valued at R100,000 ahead of their Black Friday campaign, which runs from 15 October to 4 November 2021.

“As South Africans start rediscovering the joy of dressing up and going out, we are excited to offer four fashion lovers a chance to win a R25 000 voucher each to spend on their favourite local and international brands. Our consumers get an extra spoil ahead of the festive season,” said Zando CEO, Grant Brown.

To participate in the campaign, consumers will have to sign up with their email address for exclusive access to Black Friday offers (https://www.zando.co.za/mlp-black-friday/). They can shop for the latest trends from brands like Adidas, Nike, Sissy Boy, Gucci, Guess and Prada as well as summer fashion, beauty or gift-giving ideas on the platform.

Zando continues to develop its relevance by launching new brands across fashion, beauty and lifestyle, ensuring that consumers experience world-class online shopping in South Africa.

All Zando Black Friday deals can be found online at https://www.zando.co.za/and on the Zando App.

SA Fashion Week at Mall of Africa

All the allure of live is set to return to local fashion as relaxed lock-down levels allow Mall of Africa to stage South African Fashion Week Autumn/Winter Collections on the runway to a select VIP audience from 28 – 30 October 2021. 

The shows featuring 29 top designers, will then again be streamed from 4 November to a wider audience including international media, designer clients and local and global followers of fashion. The 2020 show broadcasts were viewed by over 73545 people worldwide and have therefore become a key new addition to the amplification of SA fashion marketing, says director Lucilla Booyzen.

This will be followed by the SAFW Trade Show in the Crystal Court at the Mall of Africa with 40 designers of men’s and womenswear as well as accessories ranging from footwear and handbags to costume jewellry and millinery from 31 October – 1 November and the SAFW Pop Up Shop where fashion lovers will be able to interact and buy directly from all the participating designers from 3 – 5 December, in the same venue.

“Mall of Africa is immensely proud to support South African design, both by staging this dynamic showcase as well as by making retail opportunities available to talented fashion entrepreneurs,” says Michael Clampett, Asset and Property Management Executive at Attacq Limited, about the three-year hosting partnership.

According to Booyzen, participating designers are increasingly adopting the circular fashion system required to transition towards a more sustainable and cleaner, fashion order. 
“This is evident throughout all the collections be it the new seasonal ranges by established designers or the entries for our New Talent or Scouting Menswear competitions with feature principles such as waste reduction, low impact materials, longevity and recyclability as well as a greater emphasis on higher quality and timeless design.”

Improved synergy between the designers and the downstream value chain, particularly in the fabric and local yarn production sectors where South Africa has a strong presence such as mohair and wool production, has emerged as another key driver of future sustainability. 


This has resulted in Fashion Bridges – I Ponti Della Moda, a South African and Italian designer-led initiative between SAFW, the Italian embassy, Polimoda in Florence and the Milan Fashion Week and supported by textile company Da Gamma as well as Wool SA, Cotton SA and Mohair SA,  which allowed Italian designers Julian Cerro, Llaria Bellomo, Domico Orefice and Alessia Dovero and South Africans Fikile Zamagcino Sokhulu, Sipho Mbuto, The Bam Collective and Xavier Sadan to stage an exhibition at the Milan Fashion Week in September and again on 28 October at SAFW. 

“Representing approximately 50% of the world’s mohair producers, we welcome the opportunity to introduce this luxurious and sustainable South African fibre to a wider audience through the Fashion Bridges – I Ponti Della Moda project,” says Marco Coetzee – general manager, Mohair South Africa

The six finalists of the Scouting Menswear Competition will open this year’s SAFW on 28 October. They are Marquin Sampson, Refuse Clothing Brand, Saint Vuyo, Umsweko, Vanklan and Boyde who will show how they have responded to the creative challenge to transform 100% textile “waste” desirable, scalable, and commercially viable garments for the South African consumers.

SAFW and OPPO celebrate the technology giant’s first year in South Africa with a new partnership that will include the staging of the OPPO Collections, a show featuring a stellar cast of Thabo Kopele, winner of the 2020 Scouting Menswear Competition, Neo Rangaka of NEO, Mikhayla Farouk of Maklele and World Fashion Award winner, Amanda Laird Cherry, all unveiling their seasonal ranges produced exclusively in sustainable fabrics.

 “We are excited to have SAFW as a platform to demonstrate how OPPO’s philosophy of technology as an art form in service of mankind and being kind to the world, can be expressed in the equally modern yet classic and earth-friendly signatures of the designers we will be partnering with,” says Avashnee Moodley, Head of Marketing at OPPO.

The Rise and Shine Collections opens the week’s second day on 29 October with a collaboration between designer signatures Romaria, Ezokhetho and Erre and South Africa’s favourite personal pampering brand, Satiskin. “Satiskin has been a favourite indulgence in many South African bathrooms for a very long time. We are honoured to be the personal care and beauty partner of this platform that recognises our nation’s talent and creativity,” says brand manager Cabangile Dlamini

Day two ends with the new collections from SAFW stalwarts, Mantsho, Franc Elis, Sober and Rubicon. A trio of bright young designer talents – Artho Eksteen, 2021’s New Talent winner, Jacques Bam from The Bam Collective and 2021 New Talent finalist Michael Ludwig will collaborate on a joint show titled no season no sex, followed by the new collections respectively from Judith Atelier.

The final show of the event will feature the new collections from Johannesburg-based The Watermelon Social Club, a graduate of the 21 Steps designer development program, previous Scouting Menswear finalists, Ntando XV and Richard Hoy, ending off with Adam Chancellor-Maddison.

According to Booyzen, the partnerships with Carlton Hair, the official hair sponsor as well as MAC, the event’s official make-up, are an integral component of the SAFW offering.

The visual language of hair and make-up is part and parcel of the total fashion moment. It is critical that these stylists understand and can interpret the designer’s vision completely. Fashion and trendsetting have always been key pillars of both the MAC and Carlton Hair brands. Equally they both share SAFW’s community and clean ecology ethos. It truly is a match made in heaven for SAFW,” she says.

According to Booyzen, the online presence that SAFW has developed over the past year, is set to grow in response to the interest from fashion followers.

“We will therefore unpack both the designers’ backstories as well as those of the various brands that are associated with the event.” 

Dates to diarise are:

  • 28 to 30 October – SAFW Collections – Mall of Africa – Entrance 22
  • 31 October and 1st November – SAFW Trade Show – Mall of Africa, Crystal Court
  • 3rd – 5th December SAFW Pop Up Shop – Mall of Africa, Crystal Court

Tickets for the live shows at the Mall of Africa are available on: www.safashionweek.co.zawww.quicket.co.za.

Only 10 tickets per show are available to the public.

Levi’s® launches in Woolworths

Levi Strauss & Co. South Africa has announced that Woolworths will now feature an exciting range of Levi’s® from the world’s leading denim brand. 

This is a great opportunity for the iconic brand to partner with one of SA’s leading retailers and help them expand their casual clothing offering with curated seasonal garments from the fashion brand. The Levi’s® fashion selection is sure to draw a younger, aspiring customer who appreciates the quality, values and authentic cool of the original global denim brand.

As always with Levi’s®, it’s about looking stylish in everything you do. Whether at work, at study or, as we’ve increasingly become used to, hanging out at home, Levi’s® fans can expect to find the fits they know and love. For him it’s the 510 Skinny, the 512 Skinny Taper, 502 Regular Taper and shorts. For her she can shop the 700 Series featuring the 710 Skinny, 720 High Rise Super Skinny, the classic  501® in a crop and denim skirts.

For the woman with more curves to flaunt, the Curvy Skinny and Curvy Super Skinny will have her covered, providing more room in the hip and thigh without gaping at the waist. These bottoms will all be complimented with a fresh seasonal take on graphic tees, denim shirts, the Red Tab™ Sweats Collection and denim trucker jackets, to name a few.

“In response to our customers’ needs and as part our Fashion strategy to establish ourselves as an authority in select categories, we are very pleased to be able offer our Woolies customers access to a curated and exciting range of iconic Levis products.  Both Levi’s® and Woolworths are committed to quality and sustainable sourcing and manufacturing, so there is natural brand alignment that just made sense,” says Manie Maritz, Managing Director, Woolworths Fashion, Beauty and Home.

In their latest brand campaign, Levi’s® is encouraging its fans to buy pieces they love and to wear them for longer. This global ad campaign features an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford — and speaks to Levi’s® longstanding commitment to making quality clothing that can last for generations, with the passion of six icons and activists working on issues critical to the future of our planet. 

The selection of Levi’s® Men’s and Women’s jeanswear can now be found online at www.woolworths.co.za, and will be rolling out over the course of September into the following stores, Sandton, Eastgate, Centurion, Mall of Africa, Menlyn, Clearwater, Loch Logan, Canal Walk, Tygervalley, Somerset Mall, Gateway and Westville Pavilion.