A few days ago, I attended the launch of a new range of coffee products from Nestlé, under the Starbucks brand, held at the elegant Ferguson’s on 5th in Illovo, Johannesburg. The new range consists of 17 products, including whole bean, roast and ground coffees, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies, in South Africa.
This is the first product launch in Africa since NESTLÉ and Starbucks formally joined forces and created a global coffee alliance in August 2018.
These are the influencers chosen to represent the brand and they include @takkies7 and @claudiahenkelza, together with Bruno Olierhoek, CEO of NESTLÉ South Africa.
“We are very pleased to bring these new ranges of exciting and premium coffee products to consumers in South Africa. The partnership with Starbucks brings three of the world’s most iconic brands together – Nescafé, Nespresso and Starbucks. The global coffee alliance will, over time, transform, expand and elevate, both the in-home and out of home coffee market, bringing innovation and better offerings to a larger number of consumers” said Bruno Olierhoek, CEO of NESTLÉ South Africa.
The Starbucks range of coffee, co-developed between NESTLÉ and Starbucks, will be available from September 2019 in these retailers: Checkers, Pick ‘n Pay, Spar and Makro.