ROOKIE USA Donates R50 000 to Reach for a Dream Foundation

Rookie USA is known for it’s love for helping children as much as they can. Their annual donations brighten even the dimmest of smiles.

Rookie USA partnered with well-known influencers and friends of the brand to contribute to the amazing donation of R50 000 to the Reach For A Dream Foundation.

“Reach For A Dream seeks to alleviate the strain that life-threatening illnesses place on sick children and their families by providing these dreamers with the opportunity to believe in their greatest wish. The Foundation has been providing dreams to children all around the country for 33 years and counting. These young children are under extreme pressure to deal with these medical issues and are in desperate need of encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.”

“The foundation is grateful to have partnered with Rookie USA in the journey to inspire, give hope, strength, and courage in the lives of our dream children” says Natalie Lazaris, Business Head for Reach for a Dream Foundation.

Rookie USA is a kids-only, multi-branded premium retail destination, now in South Africa. It is a retail experience focused on kids from the ages of 0-20 years old ranging from apparel to accessories and footwear. Rookie USA offers consumers a collection of iconic brands including Converse, Nike, Jordan, Hurley and Levi’s to provide a complete head-to-toe kid’s experience.

Check out Rookie USA’s website www.rookieusa.co.za and Instagram page @Rookieusa.za. 
#RookieZA

7 reasons to turn over a new leaf in 2022 with Tetley Green Tea

(Image credit: @ataleofsauceandspice)

If you’ve decided to turn over a new leaf this year, make sure it’s a Tetley Green Tea leaf! Green tea has been enjoyed for centuries and offers a variety of intrinsic health benefits, making it the perfect addition to a healthy lifestyle.

“Getting healthy is at the top of most peoples’ New Year’s resolutions, but we often set ourselves goals that are unrealistic and that set us up for failure,” explained Candice Sessions, Tetley Marketing Manager. “The best way to get into a healthy routine is to make small, purposeful changes that are sustainable. One of the simplest and most effective ways to get healthier is to include Tetley Green Tea into your daily diet. It’s the perfect hydrating antioxidant boost, and can be used for iced teas and smoothies too. We’ve also shared some of our favourite healthy Green tea recipes to help everyone start 2022 on the right foot!”

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Anele Zondo named new CATRICE brand ambassador

German makeup brand CATRICE, represented by Cosmetix in South Africa, has appointed TV presenter, actress and model Anele Zondo as its new local brand ambassador. 

Taking to social media, the ever-sassy and fun-loving Anele said that she was excited to sign a first-of-its-kind deal in Africa. The One Mic and Massive Music host’s acting career began with a recurring role in the second season of the Mzansi Magic drama series It’s Complicated, followed by Saints and Sinners and award-winning soapie The River. Anele has also just launched her rap career with her debut single “Ingwe” featuring Given Zulu, which has been well received by the public. 

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NeoVita Chewable Vitamins – Review

As the year draws to a close and the new year beckons, taking stock of one’s health becomes important, especially as one gets older. I’ve already made a list of the specialists I need to see in 2022, but for day-to-day health, vitamins can be a part of one’s arsenal of defense for increased wellness, alongside exercise and eating well, of course.

A few weeks ago, the team from NeoVita vitamins reached out to me to review four bottles from their new range.

As someone who already takes about 4 pills a day for other health issues, taking more tablets is not what I am looking for, so I was glad to hear that NeoVita are actually flavoured, chewable vitamins.

I was sent the RADIANT SKIN, PROBI-TUM PROBIOTIC, LUSCIOUS HAIR and DAILY WOMEN’S MULTI-VITAMIN bottles from the new NeoVita range.

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Crocheting is Cool with Mama Kea

The word crochet is likely to conjure images of your grandmother’s doilies. However, two young entrepreneurs in Newtown, Johannesburg are setting the record straight.

The strength of Mama Kea lies in its combination of young and old talent. It started when the founders, Sicelo Mabuza and his business partner Khulani Sikhosana, teamed up with two elderly women, Irene Mabitsela and Emma Mavimbela, who they met selling crochet beanies at the Soweto Arts and Craft Fair back in 2015.

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Barbie Loves Gert Collection

Barbie has announced a collaboration with celebrated fashion designer Gert-Johan Coetzee, who has created a new ready to wear South African-inspired collection, and couture dress made specifically to fit the number one fashion doll in the world.

The Barbie Loves Gert collection, comprised of 31 looks, celebrates the uniqueness of South Africans. This is the first time the international fashion icon Barbie, is working with Gert-Johan Coetzee, one of South Africa’s most loved and admired fashion designers, to debut original designs that are immediately distinguishable as creations by this established and celebrated designer. All genders, sizes, and cultures are represented in the work by Gert-Johan Coetzee, and the models who walk in the show reflect Coetzee’s commitment to diversity. 

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SA Fashion Week at Mall of Africa

All the allure of live is set to return to local fashion as relaxed lock-down levels allow Mall of Africa to stage South African Fashion Week Autumn/Winter Collections on the runway to a select VIP audience from 28 – 30 October 2021. 

The shows featuring 29 top designers, will then again be streamed from 4 November to a wider audience including international media, designer clients and local and global followers of fashion. The 2020 show broadcasts were viewed by over 73545 people worldwide and have therefore become a key new addition to the amplification of SA fashion marketing, says director Lucilla Booyzen.

This will be followed by the SAFW Trade Show in the Crystal Court at the Mall of Africa with 40 designers of men’s and womenswear as well as accessories ranging from footwear and handbags to costume jewellry and millinery from 31 October – 1 November and the SAFW Pop Up Shop where fashion lovers will be able to interact and buy directly from all the participating designers from 3 – 5 December, in the same venue.

“Mall of Africa is immensely proud to support South African design, both by staging this dynamic showcase as well as by making retail opportunities available to talented fashion entrepreneurs,” says Michael Clampett, Asset and Property Management Executive at Attacq Limited, about the three-year hosting partnership.

According to Booyzen, participating designers are increasingly adopting the circular fashion system required to transition towards a more sustainable and cleaner, fashion order. 
“This is evident throughout all the collections be it the new seasonal ranges by established designers or the entries for our New Talent or Scouting Menswear competitions with feature principles such as waste reduction, low impact materials, longevity and recyclability as well as a greater emphasis on higher quality and timeless design.”

Improved synergy between the designers and the downstream value chain, particularly in the fabric and local yarn production sectors where South Africa has a strong presence such as mohair and wool production, has emerged as another key driver of future sustainability. 


This has resulted in Fashion Bridges – I Ponti Della Moda, a South African and Italian designer-led initiative between SAFW, the Italian embassy, Polimoda in Florence and the Milan Fashion Week and supported by textile company Da Gamma as well as Wool SA, Cotton SA and Mohair SA,  which allowed Italian designers Julian Cerro, Llaria Bellomo, Domico Orefice and Alessia Dovero and South Africans Fikile Zamagcino Sokhulu, Sipho Mbuto, The Bam Collective and Xavier Sadan to stage an exhibition at the Milan Fashion Week in September and again on 28 October at SAFW. 

“Representing approximately 50% of the world’s mohair producers, we welcome the opportunity to introduce this luxurious and sustainable South African fibre to a wider audience through the Fashion Bridges – I Ponti Della Moda project,” says Marco Coetzee – general manager, Mohair South Africa

The six finalists of the Scouting Menswear Competition will open this year’s SAFW on 28 October. They are Marquin Sampson, Refuse Clothing Brand, Saint Vuyo, Umsweko, Vanklan and Boyde who will show how they have responded to the creative challenge to transform 100% textile “waste” desirable, scalable, and commercially viable garments for the South African consumers.

SAFW and OPPO celebrate the technology giant’s first year in South Africa with a new partnership that will include the staging of the OPPO Collections, a show featuring a stellar cast of Thabo Kopele, winner of the 2020 Scouting Menswear Competition, Neo Rangaka of NEO, Mikhayla Farouk of Maklele and World Fashion Award winner, Amanda Laird Cherry, all unveiling their seasonal ranges produced exclusively in sustainable fabrics.

 “We are excited to have SAFW as a platform to demonstrate how OPPO’s philosophy of technology as an art form in service of mankind and being kind to the world, can be expressed in the equally modern yet classic and earth-friendly signatures of the designers we will be partnering with,” says Avashnee Moodley, Head of Marketing at OPPO.

The Rise and Shine Collections opens the week’s second day on 29 October with a collaboration between designer signatures Romaria, Ezokhetho and Erre and South Africa’s favourite personal pampering brand, Satiskin. “Satiskin has been a favourite indulgence in many South African bathrooms for a very long time. We are honoured to be the personal care and beauty partner of this platform that recognises our nation’s talent and creativity,” says brand manager Cabangile Dlamini

Day two ends with the new collections from SAFW stalwarts, Mantsho, Franc Elis, Sober and Rubicon. A trio of bright young designer talents – Artho Eksteen, 2021’s New Talent winner, Jacques Bam from The Bam Collective and 2021 New Talent finalist Michael Ludwig will collaborate on a joint show titled no season no sex, followed by the new collections respectively from Judith Atelier.

The final show of the event will feature the new collections from Johannesburg-based The Watermelon Social Club, a graduate of the 21 Steps designer development program, previous Scouting Menswear finalists, Ntando XV and Richard Hoy, ending off with Adam Chancellor-Maddison.

According to Booyzen, the partnerships with Carlton Hair, the official hair sponsor as well as MAC, the event’s official make-up, are an integral component of the SAFW offering.

The visual language of hair and make-up is part and parcel of the total fashion moment. It is critical that these stylists understand and can interpret the designer’s vision completely. Fashion and trendsetting have always been key pillars of both the MAC and Carlton Hair brands. Equally they both share SAFW’s community and clean ecology ethos. It truly is a match made in heaven for SAFW,” she says.

According to Booyzen, the online presence that SAFW has developed over the past year, is set to grow in response to the interest from fashion followers.

“We will therefore unpack both the designers’ backstories as well as those of the various brands that are associated with the event.” 

Dates to diarise are:

  • 28 to 30 October – SAFW Collections – Mall of Africa – Entrance 22
  • 31 October and 1st November – SAFW Trade Show – Mall of Africa, Crystal Court
  • 3rd – 5th December SAFW Pop Up Shop – Mall of Africa, Crystal Court

Tickets for the live shows at the Mall of Africa are available on: www.safashionweek.co.zawww.quicket.co.za.

Only 10 tickets per show are available to the public.

New DiDi ride-hailing service takes a front seat in SA vaccination drive

DiDi, the Chinese ride-hailing service that started operating in Gauteng at the start of September, will subsidise approximately R1.5 million worth of trips to help get the people of South Africa to and from vaccination sites in Gauteng, Cape Town and Gqueberha.

DiDi will launch a vaccination drive in three provinces on 27 September 2021, offering 36,000 vouchers. Eligible riders that are registered on the Electronic Vaccination Data System (EVDS) and DiDi’s Vaccine application system will get a return voucher that will entitle the qualifying riders to a R40 discount on their trip (total value of R80) and will expire 30 days after receipt.

DiDi is committed to playing its part in helping South Africans get vaccinated against COVID-19. Carina Smith-Allin, DiDi’s Head of PR and Communications for Sub-Saharan Africa, explains that a lack of accessibility to vaccination sites should not be the reason preventing South Africans from getting vaccinated. “Committed to our goal of being much more than just another ride-hailing service, DiDi has taken the initiative to launch our own vaccination drive.”

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Maybelline New York wants to see your face on billboards

Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!

In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **

This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.

“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.

At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.

To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).

The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!

There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.

Terms and Conditions apply.

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Standard Bank Polo in the Park at Steyn City

Standard Bank and newly founded, African Deluxe Company, hosted the very first Polo In The Park event in Africa on Saturday 16 November. This spectacular event took place at the luxurious Parkland Residence, Steyn City. The new Polo Park, specifically built for this event, created a magnificent backdrop, with breath-taking views of Steyn City’s manicured parklands, overlooking the pristine Jack Nicklaus designed golf course and international award-winning clubhouse.

“Since inception, Steyn City has set out to create the space for families and friends to spend time together, doing what they love best,” comments Tammy Menton, Group Head of Marketing and Events, Steyn City Properties. “Polo in the Park is a perfect example of this, an event which speaks to our own ethos, which revolves around providing a lifestyle that’s unrivalled by anything else in South Africa.  Of course, given facilities like our world class equestrian centre, it goes without saying that many of our residents are equine enthusiasts!”

Mishkah Roman-Cassiem

Mishkah Roman-Cassiem

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