HERSH announced as Apple Music Up Next artist in South Africa

Capetonian singer-songwriter and producer HERSH (real name Herschel Snyders) is the latest Apple Music Up Next South Africa artist. The South Africa program, which launched earlier this year is a local version of Apple Music’s global emerging artist platform geared towards identifying and showcasing rising talent.

With a versatile sound that fuses elements of Hip-Hop and R&B, the 24-year-old singer had this to say about being selected for the program:

“I am proud and honoured to be selected as the Apple Music’s Up Next South African artist,” he tells Apple Music. “It makes me happy knowing that I am doing what I love and that my music has a relatable experience or has made someone feel good. I’m all about chasing my dream and in my music I encourage people to do the same and these things help make your dream come true!’

After a High School talent show uncovered HERSH’s immense talent at the age of 15, he decided to pursue a career in professional football instead. However when his dreams as a footballer weren’t realised, HERSH turned to music – first as his therapy, and then as his ambition and passion.

HERSH made his mark on SA’s music scene in mid-2020 after taking part in the Red Bull Made in 72 Hours project, which saw him collaborate with Gina Jeanz and Juzzy CPT, in isolation, to create the standout R&B track “Tonight”.

With an acute attention to detail present in every aspect of his craft, HERSH’s signature style is a blend of old and new school Hip-Hop beats. He quickly caught the attention of Sony Music Entertainment Africa who immediately signed him. 

HERSH’s debut EP “Peace Of Mind”, draws musical inspiration from future soul singer Masego, and rappers Ty Dolla Sign and Drake, however the majority of his influence is born from his lived experiences. The EP’s lead single, “Enough”, is a standout with synthesized harmonies and subtle electronics that form a solid foundation for his R&B-rooted vocals.

As the latest Up Next artist to be spotlighted in South Africa, HERSH will be featured across Apple Music’s South African Up Next playlist https://apple.co/3eITdJd. The curated playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music’s editors from around the world. The playlist is genre agnostic and represents a line-up of artists Apple Music’s global editors are passionate about and eager to expose to a larger audience. 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks,Tate McRae and Foushée.

About Apple Music

Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 70 million songs, thousands of playlists, and daily selections from the world’s  best music experts, including all of the artists and hosts broadcasting daily across its Apple Music 1, Apple Music Hits, and Apple Music Country global live streams. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad, Apple TV, Mac, Apple Watch, iPod touch, CarPlay, popular smart TVs, smart speakers, Android and Windows devices, and online at music.apple.com, Apple Music is the most complete music experience on the planet. Apple Music offers a free 3-month trial with no commitment and is ad-free.

LootLove joins as new host of Africa Now Radio on Apple Music 1

South African TV presenter and radio personality Luthando Shosha — aka LootLove — is taking over as the new host of Africa Now Radio on Apple Music 1, beginning Sunday, 13 June 2021.

Africa Now Radio, Apple Music radio’s first global African music radio show, recently celebrated its one-year anniversary. Over the past year, the show has featured exclusive interviews with Davido, Nasty C, Tiwa Savage, Rayvanny and many of the biggest and brightest artists spanning the African continent, debuted over 250 new releases, and introduced Apple Music subscribers around the world to over 50 of Africa’s hottest new artists, from Omah Lay to Tems. Based on the Africa Now playlist, Africa Now Radio with LootLove will continue to showcase the latest African sounds, be it amapiano, afrobeats, highlife, alte, house, hip-hop, bongo flava, or kuduro.

“I am beyond elated to host Africa Now Radio,” said LootLove. “This is a big moment for the universal language that is music. A moment that continues to shine a light on our continent, my home country  — South Africa — and on all the magical talent we have. I am looking forward to seeing more, experiencing more and learning more through the beauty of Africa’s music. From the Cape to Cairo and to the rest of the world.”

On her debut episode, LootLove will be joined by the legendary Angélique Kidjo, who will talk about her upcoming album “Mother Nature,” out on June 18, 2021. LootLove will also spotlight The Big 5 – the 5 hottest new African tracks of the moment – and the next generation of African superstars featured in Apple Music’s artist program and companion playlist Africa Rising. In the new Loot Loves feature, LootLove will select and play one track she loves from her favorite Apple Music African playlists.

Africa Now Radio with LootLove airs weekly on Sundays, beginning 13 June 2021, at 2pm Lagos / London / 3pm Johannesburg / Paris / 6am LA / 9am NYC on Apple Music 1. Listen via apple.co/_AfricaNow

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Maroon 5’s new album “Jordi” releases on 11 June 2021.

Photo credit: Travis Schneider

Three-time GRAMMY® Award-winning multi-platinum band Maroon 5 unveils the tracklisting and special guests for their latest full-length album, JORDI (222/ Interscope). The group’s seventh full-length record arrives in stores and at all DSPs on June 11, 2021.

Click HERE to pre-order JORDI.

This time around, a bevy of legendary guests and high-profile friends join Maroon 5. The first release off the album, “Beautiful Mistakes” features Megan Thee Stallionblackbear joins the band on “Echo,” while the Rock & Roll Hall of Famer Stevie Nicks teams up with the group for “Remedy.” Next up, Academy® Award winner H.E.R. guests on “Convince Me Otherwise, and the late Juice WRLD makes a posthumous appearance on “Can’t Leave You Alone.” The album will also include the band’striple-platinum “Memories” and a “Memories” remix featuring late legend Nipsey Hussle and superstar rapper YG. Up and coming Zimbabwean artist Bantu is also featured on “One Light.”

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Trace Academia Launches Free Online Vocational Training Platform in South Africa


Trace, in the presence of the honourable French Minister Elisabeth Moreno and South African partners, has formally announced the inauguration of Trace Academia in South Africa, and the signing of a protocol of cooperation between Trace, Senghor University in Egypt, and Agence Française de Développement (AFD), to create a training programme to develop and support the professionalization of the creative and cultural sector in Africa.
 
Elisabeth Moreno, the Minister for Gender Equality, Diversity and Equal Opportunities together with the Co-Founder and Executive Chairman of Trace, Olivier Laouchez and Trace Academia Co-MD, Prejlin Naidoo, launched the company’s latest youth empowerment programme.

Trace Academia is a free online vocational training platform built for young South Africans looking to build their skills to find or create jobs. Created in response to the high rate of youth unemployment in South Africa and the continent, Trace Academia will focus on empowerment through educating and training young people.
 
More than 50% of Africa’s population is under 25 years old. The youth are struggling with the effects of a longstanding economic and psychological crisis. The reach of the global pandemic has further accelerated the need for new approaches to education.
 
Trace Academia courses are created in collaboration with leading companies, institutions and experts to ensure that the skills provided are well matched to market needs. A localised, interactive and entertaining course format keeps the learner’s attention and significantly improves course completion rate.

Trace Academia will primarily target young South Africans in its inaugural year. The platform will launch with several locally produced training courses including Get Started with Digital Marketing (Grow with Google), How to Become a DJ (Trace), Spark your Interest in Electricity (Schneider Electric), Become a Successful Entrepreneur (Valued Citizens & UJ), Become a Real Handyman (Leroy Merlin) and Own Your Situation (Durex). Trace Academia will take the learner through the journey towards skill acquisition.

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