
South African Fashion Week (SAFW) remains the only dedicated B2B marketing platform for fashion designers in South Africa.
During its strategic pause, SAFW delivered two targeted digital campaigns, including a key October rollout that extended designer collections through curated content and sustained engagement. The campaign achieved strong visibility, with an average AVE of approximately R1.27 million per designer.
The week opens beyond the runway at Cirk, on the 22nd of April, Gert-Johan Coetzee presents Behind The Crimson Door – A dynamic, never-before-seen theatrical fusion of couture, aerial performance and storytelling.
A major first: media powerhouse Primedia partners with South African Fashion Week, bringing 947, 702, and Primedia+ into the fold.
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