Back for its fourth year, the ultimate content creator convention, GRYND continues to redefine the creator economy in SA. Presented by Y, the country’s iconic youth brand, the convention brings together the brightest minds, boldest brands and most influential content creators under one roof.

This is where professional creatives and creators alike gather at ATLAS Studios to learn, connect, collaborate and grow – turning passion into opportunity and influence into impact. From the nano creator just starting out to the mega influencer shaping culture, GRYND 2026 is where the future of content creation comes to life.

GRYND 2026 is all about unlocking the future, where leading voices within each content tier will focus on enhancing creators’ practical application of the latest digital tools, technologies, trends, and opportunities shaping the creator economy. Complementing these discussions, selected keynote sessions will feature live demonstrations and hands-on experiences, bringing innovation to life and ensuring a highly engaging, future-focused convention experience.

The GRYND 2026 speaker lineup features Y’s own Wasabi alongside Sushi who will cover ‘Collaborative Branding’, while Popi Sibiya will discuss ‘Subscription Monetisation’ and Sine Madondo will tackle ‘Characterisation’. The legacy keynotes will be given by renowned storytellers Grace Mondlana and Sinethemba Madondo, with the Grynd live segment led by “Because We Said So” podcast duo ZeeXOnline and Landzy Gama.

In addition, Grynd 2026 has curated an interactive exhibition space that prompts event goers to collaborate with each other and other taste makers. Each of the taste makers will host a-first-of-its-kind content set, giving attendees the opportunity to meet up and create content during the lunch break. These include:  Food Set – Dali Danger | Fitness Set – Libo Njomba | Stream Set – Sonwabile | Beauty Set – Phaello Tshabalala | Dance Set – Peanuts.