‘WE ARE EGG’ Officially Launches in Johannesburg

Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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WE ARE EGG opens in Rosebank, Johannesburg

The award-winning next generation experiential department store, We Are EGG opened its 2nd store at The Zone in Rosebank last week. The first day of trading was a massive success with Jo’burg shoppers queuing an hour before the official store opening to shop and support local and international brands.

Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Jo’burg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store. The beautifully curated 3000 SQM space features the very best local and international in mens, womens and kids fashion, beauty, home and jewellery departments and a high-energy, quintessential restaurant & bar, all under one roof.

Much like Selfridges, We Are EGG Rosebank is a wonderland not only fashion enthusiasts, but all lovers of high-end retail experiences, appealing to the hyper connected Jo’burg customer. With the spirit of an independent, EGG has the scale of a department store. The 150 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.

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Panier des Sens Launches in South Africa

I recently attended the launch of luxury French brand Panier des Sens, at the gorgeous LUEUR Wellness Spa in Parkmore, Sandton in Johannesburg. Lush, exquisite and truly French, can best describe the event, set in a tropical looking garden filled with Panier des Sens (meaning basket of the senses) products around every corner.

Inspired by the natural resources of France and old Mediterranean know-how, the company creates perfumes, soaps, luxurious creams and oils as well as candles and home fragrances , all of which magnify the beauty of Provence in the south of France. Now South Africans can get a taste, or rather indulge in the botanical fragrance of France, right here!

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CATRICE announces Minki van der Westhuizen as New Brand Ambassador

Minki van der Westhuizen

A new face has joined the CATRICE family. Beloved South African model and television presenter Minki van der Westhuizen, who most recently premiered her very own Afrikaans talk show simply titled “MINKI” has been named the newest local brand ambassador for the German makeup brand. As part of her partnership with the brand, Minki will star in the MinkiXCATRICE campaign.

Willemien ‘Minki’ van der Westhuizen – the former presenter of “Pasella” on SABC 2 and the Afrikaans dating reality series “Boer Soek ‘n Vrou” – is admired not only for her drop-dead beauty, but also for her amazing character. The mother and wife who has won many hearts with her outstanding presenting skills is a role model for many people. This is an aspect that has made her acquire more than 192 000 followers on Instagram and 199 000 on Facebook. In an Influencer capacity, Minki was voted the most approachable, sincere and trustworthy by women in South Africa in a recent Garnier influencer survey.

Inspired by the trends in the fashion capitals of the world, CATRICE is an innovative and luxury-inspired makeup line with an affordable price tag and clean products you can feel good about. Professional makeup artists and influencers alike have been raving about the brand’s game-changing complexion products that rival the formulations of high-end brands, namely the HD Foundation, Liquid Camouflage Concealer as well as the Prime and Fine Primers and Sprays. Beyond that, CATRICE does not carry out or commission any testing on animals. Currently, more than 80% of the range is vegan, however, the brand is moving towards being 100% vegan.

Speaking on the partnership, CEO of Cosmetix Cindy Nell-Roberts says that Minki is the quintessential CATRICE woman – she is authentic, glamorous and has long used and loved CATRICE makeup.

“Minki – who is relatable as a mother, wife, daughter, sister and friend – values the high quality of CATRICE at affordable prices with no smoke and mirrors, giving all the savings back to our customers. What’s more, we are excited that she is passionate about helping her fans and followers learn how to do their makeup.” Cindy concludes, “Working with Minki is always a pleasure – her unique personality and enthusiasm for life embody the CATRICE brand values.”

Minki made her debut brand appearance for the MinkiXCATRICE campaign in December 2021. She will showcase the same talent that makes her one of the media and entertainment industry’s most wanted names alongside fellow brand ambassador Anele Zondo. CATRICE’s range of cult-favourite face, lip, eye and skincare products are available at selected Clicks, Dis-Chem, Superbalist, Takealot.com and House of Cosmetics.