Levi’s® launches in Woolworths

Levi Strauss & Co. South Africa has announced that Woolworths will now feature an exciting range of Levi’s® from the world’s leading denim brand. 

This is a great opportunity for the iconic brand to partner with one of SA’s leading retailers and help them expand their casual clothing offering with curated seasonal garments from the fashion brand. The Levi’s® fashion selection is sure to draw a younger, aspiring customer who appreciates the quality, values and authentic cool of the original global denim brand.

As always with Levi’s®, it’s about looking stylish in everything you do. Whether at work, at study or, as we’ve increasingly become used to, hanging out at home, Levi’s® fans can expect to find the fits they know and love. For him it’s the 510 Skinny, the 512 Skinny Taper, 502 Regular Taper and shorts. For her she can shop the 700 Series featuring the 710 Skinny, 720 High Rise Super Skinny, the classic  501® in a crop and denim skirts.

For the woman with more curves to flaunt, the Curvy Skinny and Curvy Super Skinny will have her covered, providing more room in the hip and thigh without gaping at the waist. These bottoms will all be complimented with a fresh seasonal take on graphic tees, denim shirts, the Red Tab™ Sweats Collection and denim trucker jackets, to name a few.

“In response to our customers’ needs and as part our Fashion strategy to establish ourselves as an authority in select categories, we are very pleased to be able offer our Woolies customers access to a curated and exciting range of iconic Levis products.  Both Levi’s® and Woolworths are committed to quality and sustainable sourcing and manufacturing, so there is natural brand alignment that just made sense,” says Manie Maritz, Managing Director, Woolworths Fashion, Beauty and Home.

In their latest brand campaign, Levi’s® is encouraging its fans to buy pieces they love and to wear them for longer. This global ad campaign features an inspiring group of changemakers — Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford — and speaks to Levi’s® longstanding commitment to making quality clothing that can last for generations, with the passion of six icons and activists working on issues critical to the future of our planet. 

The selection of Levi’s® Men’s and Women’s jeanswear can now be found online at www.woolworths.co.za, and will be rolling out over the course of September into the following stores, Sandton, Eastgate, Centurion, Mall of Africa, Menlyn, Clearwater, Loch Logan, Canal Walk, Tygervalley, Somerset Mall, Gateway and Westville Pavilion.

Maybelline New York wants to see your face on billboards

Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!

In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **

This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.

“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.

At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.

To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).

The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!

There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.

Terms and Conditions apply.

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Woolworths launches augmented reality beauty experiences

Woolworths is taking its quality in-store shopping experience online with the launch of two new, innovative digital beauty experiences. A first of its kind from a South African based beauty retailer, the introduction of Woolworths’ virtual beauty offerings will see the retailer deliver an unmatched online customer experience, that will not only connect customers virtually to the store, but also offer an exciting, unique and differentiated shopping experience.


COVID-19 has accelerated the growth in online shopping, as customers have shifted to doing their shopping from the comfort and safety of their homes. Through the introduction of these new interactive digital platforms, Woolworths now offers customers the engagement and personalised service they want from Woolies, anytime, anywhere.


The new digital beauty experiences, Virtual Try On and Virtual Consultations, are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase. Virtual Try On gives customers the opportunity to try on hundreds of shades of lipsticks, eye shadows, and mascaras. The feature creates realistic applications of these products through augmented reality that can be tested on any skin tone and allows customers to assess textures, colours and looks.

Based on this initial rollout, Woolworths will then look to extend the Virtual Try On offering into its stores, providing interactive screens for customers to trial beauty products.

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The Cell C Inanda Africa Cup Polo kicks off at the Inanda Polo Club on 19 June 2021

Inanda By Xavier

All roads lead to one of Johannesburg’s most anticipated events, the Cell C Inanda Africa Cup as it returns on Saturday, 19 June 2021.

Polo is known for its high paced action with this year being no different. The event will be set in the heart of Africa’s economic hub at the Inanda Polo Club in Sandton. 

The tournament over the years has brought together a display of exceptional horsemanship amongst teams from Egypt, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Uganda, Zambia and Zimbabwe. The 2021 Cell C Inanda Africa Cup will be presented as a 1-day format, introducing a headliner match between players from South Africa and players from Nigeria.  As anticipated, the match is set to provide a perfect platform for the best of African polo.

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Standard Bank Polo in the Park at Steyn City

Standard Bank and newly founded, African Deluxe Company, hosted the very first Polo In The Park event in Africa on Saturday 16 November. This spectacular event took place at the luxurious Parkland Residence, Steyn City. The new Polo Park, specifically built for this event, created a magnificent backdrop, with breath-taking views of Steyn City’s manicured parklands, overlooking the pristine Jack Nicklaus designed golf course and international award-winning clubhouse.

“Since inception, Steyn City has set out to create the space for families and friends to spend time together, doing what they love best,” comments Tammy Menton, Group Head of Marketing and Events, Steyn City Properties. “Polo in the Park is a perfect example of this, an event which speaks to our own ethos, which revolves around providing a lifestyle that’s unrivalled by anything else in South Africa.  Of course, given facilities like our world class equestrian centre, it goes without saying that many of our residents are equine enthusiasts!”

Mishkah Roman-Cassiem

Mishkah Roman-Cassiem

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Standard Bank Jo’burg Polo in the Park

African Deluxe Company is proud to announce its inaugural event, the Standard Bank Polo in the Park, set to take place on Saturday 16th November 2019, at Steyn City Parkland Residence, in Johannesburg.

Headlined by Standard Bank, Park Polo is a first of its kind concept for Africa. This is a modern form of action polo, forming part of a new global polo movement focused on creating exciting ways to play polo in and around urban centres, where space is often limited. Rules are simplified, teams change ends only at half time rather than after every goal, and the polo field is smaller, so this makes the game quicker and simpler, and it brings the spectators closer to the action by way of an arena-style polo playing field, which for this event, Steyn City built from scratch.

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Luxuria Lifestyle’s Spring in the City Event

Siraaj Cassiem and Mishkah Roman-Cassiem

On Saturday, 7 September, I attended the leading Luxury Magazine, Luxuria Lifestyle South Africa’s first of it’s kind Spring In The City event, at the BMW Auto Bavaria Dealership in Midrand.

With 430 guests and 30 luxury showcases, Luxuria’s partner brands and guests enjoyed a superb evening of luxury, networking, forming new business alliances and creating new sales and marketing opportunities for both guests and brands. Also on the night, South Africa’s only commercial classic radio station, Classic FM broadcast live from the event.

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Divaz Spa & Salon Review and Giveaway

It’s not everyday at that a new, independent (not part of a franchise) spa and salon opens up, so I was keen to try out Divaz Spa & Salon, when I was invited to review it.

Situated in Langhams Lifestyle Estate in Fourways, Johannesburg, the spa is a “hop, skip and a jump” away from Montecasino. The fact that it is not in a mall helps, because one just has to park in the ample space parking lot and you are right at the entrance of the salon.

Entrance to Divaz Spa & Salon

I was welcomed by Fatima Omar, the Spa Owner and Belinda Aslett, the Spa Manager.

Belinda Aslett (Spa Manager) on the left and Fatima Omar (Spa Owner) on the right.

I was impressed by the size of the spa and salon. Even though there are no pools, saunas and steam rooms, the uniqueness lies in the fact that it is divided into two sections: one for kids and one for adults. The idea is that you can book your kids for a mini spa pampering and activities in the Kids Spa while you relax and rejuvenate in the Adults only section. The sections are completely separate as well. Fatima and her team can arrange kiddie birthday parties, pyjamas parties, bridal showers, baby showers etc. and can accommodate up to 40 adults or children in the large space. Have a look at the photos below to get an idea of the space available.

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Decorex Cape Town

As the first city in Africa to be named a UNESCO City of Design, Cape Town’s creative spirit is being internationally acknowledged for its uniquely African essence that boasts a global appeal. This year’s Decorex Cape Town, fittingly themed ‘Designing for Africa – feels like home’, will showcase the wealth of this city’s design talent at this unmissable exhibition.

“Cape Town is synonymous with high-end design, yet there is no one style that signifies this city,” said Sian Cullingworth, Portfolio Director at Reed Exhibitions. “It’s a beautiful fusion of diverse cultures and influences that represent this continent, ever-changing to reflect the incoming trends. Visitors to Decorex Cape Town will get to witness the expression of the city’s most dynamic designers as they craft some inspired installations for the show.”

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The Unveiling of the new Edgars Beauty Stores

Celebrity Make-Up Artist and The Bachelor contestant, Gina Myers, was our MC

Edgars has officially launched Edgars Beauty to the public and to the who’s who in the beauty industry.

The transition of the new Edgars Beauty store formats started last year July, creating much more exciting and welcoming environments, where beauty fanatics can transcend to “Beauty Heaven” and ignite their senses, through touch, feel and smell. Customers will get an opportunity to play with colour, learn to apply make-up and/or have a make-over. Not only is the Edgars Beauty store a haven for all things beauty, one is guaranteed to get coveted exclusive international brands like Inglot, a master colour brand that affords customers the opportunity to build their own palettes, and the crème de la crème of beauty connoisseur brands like Dior, Guerlain, Givenchy, Benefit and many-many more.

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