GenerosiTrees to Inspire the Spirit of Generosity this Festive Season

 When Cadbury Dairy Milk discovered that there were millions of orphaned and vulnerable children in South Africa and that the overwhelming majority of them had never known the joy of owning their own toy, book or game, they wanted to make a difference, so they enlisted the help of generous South Africans and launched The Little Generosity Shop in May 2019.

So amazing was the response, with more than 90 000 compassionate donations pouring in, that Cadbury decided to try and make the festive season a little brighter for even more of these incredibly deserving children, with Cadbury Dairy Milk GenerosiTrees.

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