Maybelline New York wants to see your face on billboards

Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!

In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **

This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.

“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.

At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.

To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).

The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!

There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.

Terms and Conditions apply.

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