Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!
In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **
This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.
“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.
“At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.
To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).
The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!
There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.
Terms and Conditions apply.
Following this exciting campaign, Maybelline will also host its annual Virtual Master Class on Saturday, 18 September 2021, at 11h30AM.
Maybelline will collaborate with some of South Africa’s top beauty and makeup influencers, who will educate on how to find the right foundation shade and create a flawless face beat, share their inside knowledge about how to become an influencer and tips on what it takes to make it in the beauty industry.
Also in keeping with the times, there will be a TikTok challenge, where the winner of the challenge will win a
R10 000 make-up kit! There will also be other exciting spot prizes and reveals on the day- trust us, you don’t want to miss this virtual event.
The exclusive virtual makeup master class will be hosted by media personality Carissa Cupido. At the same time, influencers Kay Yarms, Sayla Dean, Semone Skosan and Vongai Mapho will do the step-by-step demonstrations, discuss trends and share their expert tips on what it takes to make it in the industry.
*“Source Euromonitor International Limited; Beauty & Personal Care 2021ed, retail value sales, rsp, all retail channels, 2020 data.
**As confirmed by independent verification of Facebook, YouTube and Maybelline New York website analytics of live stream on 19 September 2020.