On Saturday, 7 September, I attended the leading Luxury Magazine, Luxuria Lifestyle South Africa’s first of it’s kind Spring In The City event, at the BMW Auto Bavaria Dealership in Midrand.
With 430 guests and 30 luxury showcases, Luxuria’s partner brands and guests enjoyed a superb evening of luxury, networking, forming new business alliances and creating new sales and marketing opportunities for both guests and brands. Also on the night, South Africa’s only commercial classic radio station, Classic FM broadcast live from the event.
The #SpringInTheCity goers were also treated to a fashion showcase by South African born Yihan Brönn, a modern-classic, stylish but edgy, couture designer, who has a heartfelt passion for taking people out of the mundane. South African singer-songwriter and winner of Idols Season 13 South Africa, Paxton Feilies, and Josh Ainsley, star of the upcoming Rock of Ages theatre production, entertained guests, while we enjoyed a taste of luxury champagne, cognac and delicious gourmet food.
“We are excited to have hosted our first major showcase with BMW and the support from our guests was immaculate,” said Nicole Capper, Luxuria Lifestyle South Africa CEO. “South Africa has long followed global trends of marketing, especially in the Luxe sector. We want to redefine luxury in the African context with a strong emphasis on authenticity. This means combining local niche brands and international mega brands. It is a creative space of collaboration and inspiration. With all our events, we aim to create an immersive experience – a breeding ground for business connections and a targeted, elevated brand awareness for our valued partners,” Nicole added.
Luxuria Lifestyle is one of the world’s leading digital magazine groups, with offices strategically positioned in 10 countries around the world. The magazine provides an all-encompassing guide to the affluent lifestyle, including informative and interesting articles on the world’s most luxurious products and services, together with industry news, reviews, features and exclusive business to consumer events for connoisseurs of luxury, corporate businesses and wealthy consumers from around the globe.
“There is no time to rest in order to put our best foot forward for the growing market of luxury in South Africa. We are bringing luxury to the forefront and making it relatable” said Kyle Clark, Managing Director at Luxuria Lifestyle South Africa. “We are already in full swing for our next event, it’s about setting the bar higher every time and showcasing luxury experiences across the country. Our current reputation with our existing brands has exceeded all expectations, which leaves massive opportunity for more brands to give us all they’ve got. This event really set the tone for what we’re about to do in this industry. A huge success,” he concluded.
Here are some videos that I filmed at the event.
I met Dr Reza Mia, the CEO & Founder of Anti Aging Art Medical Aesthetics and Pegasus Universal Aerospace. The Pegasus VBJ1 (a jet that takes off like a helicopter but flies 4 times faster) is his brainchild, and he was one the 30 exhibitors at the event. Read more about the Pegasus here and then watch the interview of Dr Reza Mia with Joey Rasdien on “Magnanimous Curiosity with Joey Rasdien” – a show produced by my husband and business partner Siraaj Cassiem, below.
For more information, visit www.luxurialifestylesouthafrica.com or follow @luxuriaza on social media.