Category Archives: Beauty & Style

Maybelline New York wants to see your face on billboards

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Maybelline New York, the world’s #1 colour cosmetics brand*, is at it again!

In 2019, Maybelline broke the Guinness World Record for the most foundation shades matched in 8 hours, right here in Mzansi, and in 2020 they hosted the biggest exclusive virtual makeup master class in South Africa. **

This year they are at it again with their Maybelline Fit Us As We Are South Africa campaign which launched in August 2021.

“Maybelline continuously pushes the boundaries with its innovative products, packaging, formulas and advertising. We are now extending this innovative spirit to our consumers where they have the opportunity to be part of something big” says Marketa Havlik-Liebenberg, General Manager L’Oréal Consumer Products Division.

“At Maybelline, we value engagement with our consumers and this campaign has gifted us the opportunity to make our consumers part of the Maybelline New York family by seeing their face on nationwide building wraps and billboards”.

To be part of the Fit Us As We Are South Africa campaign and competition, consumers must send their clear selfie holding a Fit Me Matte+Poreless Foundation to the Maybelline WhatsApp Line(+27318348838).

The picture must be of the consumer themselves and of no one else, and they will stand a chance to be 1 of 500 faces featured on 10 digital billboards and a massive building wrap sight in South Africa!

There are also 500 prizes worth R500 each up for grabs to everyone who enters the competition.

Terms and Conditions apply.

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Woolworths launches augmented reality beauty experiences

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Woolworths is taking its quality in-store shopping experience online with the launch of two new, innovative digital beauty experiences. A first of its kind from a South African based beauty retailer, the introduction of Woolworths’ virtual beauty offerings will see the retailer deliver an unmatched online customer experience, that will not only connect customers virtually to the store, but also offer an exciting, unique and differentiated shopping experience.


COVID-19 has accelerated the growth in online shopping, as customers have shifted to doing their shopping from the comfort and safety of their homes. Through the introduction of these new interactive digital platforms, Woolworths now offers customers the engagement and personalised service they want from Woolies, anytime, anywhere.


The new digital beauty experiences, Virtual Try On and Virtual Consultations, are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase. Virtual Try On gives customers the opportunity to try on hundreds of shades of lipsticks, eye shadows, and mascaras. The feature creates realistic applications of these products through augmented reality that can be tested on any skin tone and allows customers to assess textures, colours and looks.

Based on this initial rollout, Woolworths will then look to extend the Virtual Try On offering into its stores, providing interactive screens for customers to trial beauty products.

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The Cell C Inanda Africa Cup Polo kicks off at the Inanda Polo Club on 19 June 2021

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Inanda By Xavier

All roads lead to one of Johannesburg’s most anticipated events, the Cell C Inanda Africa Cup as it returns on Saturday, 19 June 2021.

Polo is known for its high paced action with this year being no different. The event will be set in the heart of Africa’s economic hub at the Inanda Polo Club in Sandton. 

The tournament over the years has brought together a display of exceptional horsemanship amongst teams from Egypt, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Uganda, Zambia and Zimbabwe. The 2021 Cell C Inanda Africa Cup will be presented as a 1-day format, introducing a headliner match between players from South Africa and players from Nigeria.  As anticipated, the match is set to provide a perfect platform for the best of African polo.

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Standard Bank Polo in the Park at Steyn City

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Standard Bank and newly founded, African Deluxe Company, hosted the very first Polo In The Park event in Africa on Saturday 16 November. This spectacular event took place at the luxurious Parkland Residence, Steyn City. The new Polo Park, specifically built for this event, created a magnificent backdrop, with breath-taking views of Steyn City’s manicured parklands, overlooking the pristine Jack Nicklaus designed golf course and international award-winning clubhouse.

“Since inception, Steyn City has set out to create the space for families and friends to spend time together, doing what they love best,” comments Tammy Menton, Group Head of Marketing and Events, Steyn City Properties. “Polo in the Park is a perfect example of this, an event which speaks to our own ethos, which revolves around providing a lifestyle that’s unrivalled by anything else in South Africa.  Of course, given facilities like our world class equestrian centre, it goes without saying that many of our residents are equine enthusiasts!”

Mishkah Roman-Cassiem

Mishkah Roman-Cassiem

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Standard Bank Jo’burg Polo in the Park

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African Deluxe Company is proud to announce its inaugural event, the Standard Bank Polo in the Park, set to take place on Saturday 16th November 2019, at Steyn City Parkland Residence, in Johannesburg.

Headlined by Standard Bank, Park Polo is a first of its kind concept for Africa. This is a modern form of action polo, forming part of a new global polo movement focused on creating exciting ways to play polo in and around urban centres, where space is often limited. Rules are simplified, teams change ends only at half time rather than after every goal, and the polo field is smaller, so this makes the game quicker and simpler, and it brings the spectators closer to the action by way of an arena-style polo playing field, which for this event, Steyn City built from scratch.

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