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Woolworths is taking its quality in-store shopping experience online with the launch of two new, innovative digital beauty experiences. A first of its kind from a South African based beauty retailer, the introduction of Woolworths’ virtual beauty offerings will see the retailer deliver an unmatched online customer experience, that will not only connect customers virtually to the store, but also offer an exciting, unique and differentiated shopping experience.
COVID-19 has accelerated the growth in online shopping, as customers have shifted to doing their shopping from the comfort and safety of their homes. Through the introduction of these new interactive digital platforms, Woolworths now offers customers the engagement and personalised service they want from Woolies, anytime, anywhere.
The new digital beauty experiences, Virtual Try On and Virtual Consultations, are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase. Virtual Try On gives customers the opportunity to try on hundreds of shades of lipsticks, eye shadows, and mascaras. The feature creates realistic applications of these products through augmented reality that can be tested on any skin tone and allows customers to assess textures, colours and looks.
Based on this initial rollout, Woolworths will then look to extend the Virtual Try On offering into its stores, providing interactive screens for customers to trial beauty products.
Tatum Keshwar – The face of the Gateway Fashion Preview and Concert
Timeless, understated and classic are definitive descriptors when it comes to Africa’s Greatest Horseracing Event – the Vodacom Durban July,established in 1897, and Durban’s most stylish pre-race day fashion event is taking place at the Gateway Theatre of Shoppingon the 30th of June. Gateway’s Vodacom Durban July Preview Fashion Show and Concert is the ultimate pre-race day fashion event – not to be missed.
Leading up to this event, an immersive installation – The Style Stable – can be found at Gateway (opposite Circus Circus). The Style Stable will be open to patrons from 15 – 30 June to promote Gateway Theatre of Shopping as the ultimate fashion destination in Kwazulu-Natal, especially when it comes to race day fashion. The Style Stable will encapsulate the essence of all things equestrian.
The fashion design reality show that kick started many a career, including that of Christian Siriano, is coming to South Africa! Mzansi Magic and Ndalo Pictures in association with 4th STREET Wines and production partners Rapid Blue, are proud to announce that a local version of Project Runway is about to grace South African television screens.
I recently attended the reveal event, where it was announced that the gorgeous, sassy and vibrant Lerato Kganyago will step into the role of the host forProject Runway South Africa.
In the weeks building up to this annoucement, like the layers of a Gert-Johan Coetzee couture gown, first the judges, then the mentor and now the host has finally been revealed.
Fearlessly high on trend, Kganyago is the go-getting former beauty queen, television talk show host, presenter, DJ, entrepreneur and actress who scooped this year’s SAFTA for Best TV Presenter and stole the hearts of everyone at Project Runway SA.
We’ve seen Airbnb disrupt the entire hospitality industry and today, the biggest taxi company in the world, Uber, doesn’t own a single vehicle. Shared space and assets are not only more practical and affordable than the alternative, but are also rising in popularity globally.
In Cape Town, Africa’s most expensive city for real estate, co-working spaces have become the go-to option for entrepreneurs, intrapreneurs, SME’s or large companies.
Inner City | Ideas Cartel (IC | IC), located in the heart of Cape Town, offers a diverse, luxury experience. In addition to the co-working offices, company offices, meeting rooms, there’s also a magnificent rooftop and 98-seater auditorium used for events. Members of Inner City | Ideas Cartel have full access to the 11-storey building’s restaurant, coffee bar, library, gym, tailor, barber and rooftop pool.
This is hard to believe, but clothes can now be created on 3D printers. What next?
Attendants to the annual Mercedes-Benz Bokeh South African International Fashion Film Festival will not only be experiencing a fabulously fashionable event including, awards, film screenings and workshops, but they will also be privy to an exclusive unveiling of a revolutionary 3-D printed clothing range from Modeclix. The dresses are created by Dr Shaun Borstrock from the University of Herfordshire in the UK in collaboration with Prof Mark Bloomfield from Electroboom and for the first time, offer a wearable 3-D printed clothing range. The Modeclix collection, featuring eight dresses and two headpieces, is a major breakthrough in 3-D printing and garment technology. Previous 3-D printed clothes were very structured and rigid this new range from Modeclix is uniquely customizable and flexible, mimicking the movement and drape of fabric.