Woolworths launches augmented reality beauty experiences

Woolworths is taking its quality in-store shopping experience online with the launch of two new, innovative digital beauty experiences. A first of its kind from a South African based beauty retailer, the introduction of Woolworths’ virtual beauty offerings will see the retailer deliver an unmatched online customer experience, that will not only connect customers virtually to the store, but also offer an exciting, unique and differentiated shopping experience.


COVID-19 has accelerated the growth in online shopping, as customers have shifted to doing their shopping from the comfort and safety of their homes. Through the introduction of these new interactive digital platforms, Woolworths now offers customers the engagement and personalised service they want from Woolies, anytime, anywhere.


The new digital beauty experiences, Virtual Try On and Virtual Consultations, are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase. Virtual Try On gives customers the opportunity to try on hundreds of shades of lipsticks, eye shadows, and mascaras. The feature creates realistic applications of these products through augmented reality that can be tested on any skin tone and allows customers to assess textures, colours and looks.

Based on this initial rollout, Woolworths will then look to extend the Virtual Try On offering into its stores, providing interactive screens for customers to trial beauty products.

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