Category Archives: Launches and Events

Woolworths Partners with the Good Life Show to Drive Sustainable Food Choices

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Woolworths is delighted to announce its partnership with The Good Life show.

The show brings together four dynamic events under one roof:

·         The Plant Powered Show – [Africa’s premier plant-based food, drink, and conscious living event]

·         Natural & Organic Show – [Powered by Nature]

·         The Free-from Show – [Embrace the alternatives]

·         SustainEx – [Live and love the sustainable life]

Recognising the global movement towards sustainability, environmental awareness, and the desire for making more informed decisions, The Good Life Show pioneered a fresh initiative and created a symposium which brings together a group of experts from the health, fitness, and wellness fields. This platform provides for all-encompassing information sharing session, featuring live demonstrations and interactive masterclasses, as well expert guidance on new and innovative product choices to suit a conscientious lifestyle.

As a responsible retailer, Woolworths makes it their business to understand the intricate link between what we consume and the health of our planet. The importance of making responsible and conscientious food choices, combined with sustainable business practices and the thoughtfully developed products on their shelves aligns perfectly with the objectives of the Good Life Show, so the partnership was born from a foundation of shared values.

“We are really excited to collaborate with the Good Life Show on what we believe is hugely important and stimulating subject matter when it comes to food, the planet and our people,” says Elizka Ferreira, Woolworths Head of Brand Communications for Foods. “At Woolworths we are always looking for new and interesting ways to improve on our offering, be it our processes or our products, and we’re sure this event will offer up some thoughtful ideas and ground-breaking practices for customers and businesses alike”.

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Introducing smul Health Foods

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I recently got invited to the launch of the new health food brand called smul. I was flown to Cape Town and stayed at the stunning Station House hotel in Sea Point. The launch took place at the exquisite Nines Restaurant at the hotel and it was one of the best launches that I’ve attended in a while.

Take a look at the full video on my TikTok here

So what is smul?

In a world where health-conscious eating is increasingly a priority, but also increasingly difficult amidst busy lifestyles, a new food brand is making healthy choices easy. Introducing smul, a delicious range of tasty, nutritious, ready-to-eat, plant-based meals and snacks for any meal and moment of a person’s day.

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ZA Fest 2024

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Building on the success of last year’s inaugural ZA Fest held on KwaZulu Natal’s North Coast, an even more exhilarating and expanded version of the festival is set to captivate attendees. Prepare for an action-packed experience filled with a diverse array of live music, arts, and culture to delight in! ZA Fest returns to much acclaim, at the enchanting Manor House in Sheffield from the 14th to the 17th of June 2024. Notably, this year’s edition welcomes the inclusion of South Africa’s largest artisanal market, Kamers Market, marking their first-ever appearance in KZN.

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Maybelline Partners with LIFT for “LIFT Your Lashes Sky High” Campaign

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Maybelline is thrilled to announce its collaboration with LIFT for the ground-breaking “LIFT Your Lashes Sky High” campaign.

This unique partnership marks the first-ever beauty brand collaboration for LIFT, combining the worlds of beauty and travel innovatively and excitingly.


The “LIFT Your Lashes Sky High” campaign has taken off and started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences. This initiative aims to celebrate Maybelline’s Sky-High Mascara in partnership with LIFT, bringing together beauty enthusiasts and travel aficionados in a one-of-a-kind experience.

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Rubicon Unveils Timeless Elegance With Their New Collection

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After unveiling their newest collection designed to infuse relaxation, sophistication, and elegance into the fashion landscape at South African Fashion Week Spring Summer 2024, Rubicon has sparked considerable excitement within the fashion world.

Celebrating South African glamour, Rubicon’s classic capsule collection delivered sophistication and flair at this seasons showcase.

Rubicon’s founder and lead designer, Hangwani Nengovhela  brought to life a collection that was both ethereal and practical. Inspired by the African safari landscape, Nengovhela drew inspiration from the brand’s past silhouettes, colours, and artform , adding elements of glamour from the brand two decades rich history.

Nengovhela is frequently asked to predict the new season’s trends and to that she smiles and shakes her head. “I don’t believe in trends, I believe in classics,” she says. ‘I believe that if there is to be a trend for the season it is “to make the ‘old’ new again while giving a modern twist to traditional silhouettes, fabrics, and style.”

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