Launch of Africarare – Africa’s First Metaverse Collaboration

Boity Thulo in the Africarare Metaverse

Africarare, Africa’s first metaverse is set to unlock African creativity and connect Africa to the global digital economy. At an event in Johannesburg on 28 February 2022, plans were announced for commercialisation of the 3D virtual reality experience, that is set in Ubuntuland, a virtual world that marries creativity, cryptocurrency and commerce. 

Firstly, virtual land will soon be available to purchase and develop with MTN, Africa’s largest multinational mobile telecommunications company, joining Africarare with an upcoming 12×12 village (144 plots of real estate) secured in Ubuntuland. Additionally, M&C Saatchi Abel have entered the metaverse as the first South African advertising agency to do so. There will only ever be 204 642 plots of land available, made up of different village sizes in various community hubs. The land is positioned and priced according to a tiered value system.

Landholders will be able to customize their 3-D land spaces, such as hosting shops, producing resources, renting virtual services and developing games or other applications. Designated spaces will serve the community for work, play and wellness purposes, including state of the art meeting rooms, online therapy rooms (with optional anonymity), concert stages, film festival spaces, meditation lounges and other dynamic interactive environments. And, there’s more to come, such as staking, DAO (decentralized autonomous organization) and blockchain play-to-earn gaming.

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Cotton Fest is back this March

Organisers of the highly anticipated entertainment and lifestyle gathering, announced the return of the 3rd annual Cotton Fest, which is set to take place in March 2022 in Newtown, Johannesburg. The theme for 2021 is “university and campus” and the organisers have created their very own university of COTTON FEST campus through which the festival will offer a multi-layered university campus experience including a concert, merch, cafeteria, sport area and even lockers for you to store your personal belongings. 
 
With the return of the class of COTTON FEST 2019 and the sophomores from 2020, together with the freshers of 2022, it’s almost time for the graduation of the Class of 2022 at The University of COTTON FEST
 
Known for merging both established and upcoming South African talent,  COTTON FEST not only showcases the diversities in music while fusing the gaps within the different local current movements. With the best South African artists expected to perform over 3 stages, this action packed two-day festival returns to The Station in Newtown on the 19th & 20th March 2022.
Celebrating all South African talent, Cotton Fest not only showcases the diversities in music at large, but it also celebrates various lifestyle elements within our ‘culture,’ including fashion and sport. 
 
THE CONCERT: The COTTON STAGE will feature headline and legacy artists. The Bettr  STAGE will feature the New Wave of young talent. The Jägermeister STAGE will bring the best nights featuring House and Electronic talent, alongside some of the biggest names on the Amapiano scene right now.

SPORTS AREA: A half-court will be set up for basketball fans, along with a skating ramp for skating enthusiasts.

FASHION: Various merchandise hubs will stock unique pieces, limited branded fashion items and other sought after accessories.

CAFETERIA: Food Court will bring you a huge variety of delectable options and several fully stocked bars positioned around the venue.

MORE: There’ll also be photo booths set up for content creation as well as various chill areas to relax, recharge and reboot.

   
“Following the past 20 months that we have all lived through, we are humbled to be back yet again to make an impact in the entertainment industry. With the huge support and backing from artists from around the country, we are ready to kickstart the road back to normality in a positive way, and get the Creator Economy going again” says founder Riky Rick. “ With the industry currently flipped on its head,  Cotton Fest, together with exciting partners hope to bring together the industry, and celebrate the graduation of the first class from the University of Cotton Fest 2022.”
 
In line with current government regulations,  tickets will be limited to 2000 per day. 
 
To ensure the safety of everyone attending the festival, ALL festival attendees – including all staff, partners and performing artists – will need one of the following to gain access into the venue:
 

  • Provide a personal fully vaccinated certificate (either printed or online)
  • Provide a negative PCR test, if only vaccinated with one dose, done within 48 hours of the festival (either printed or online)
  • Do an on-site Rapid Antigen Covid Test if you have not yet been vaccinated, which is available for R150 at the venue.

 
Tickets are on sale at Webtickets and Pick ‘n Pay outlets nationwide. Options include:

  • R200 Early Bird
  • R250 Day Pass
  • R500 Weekend Pass
  • R600 Merch and day pass package 

 
This year, the University of Cotton Fest 2022 is proud to be in collaboration with Bettr.app – Africa’s first digital banking app for creators, by creators — and supported by lifestyle giant, PUMA, iconic Elixir brand Jägermeister and global digital payments leader, Visa.
 
Synonymous with youth culture in SA, the festival will be powered by none other than the iconic South African youth radio station, YFM.
 
For more information, please follow these social media handles:
 
Instagram: cottonfestjhb
Facebook: CottonFestJHB
Twitter: CottonFestJHB
www.cottonfest.co.za

Halls gives creativity a space to breathe

A true artist doesn’t just create art: they breathe their passion into their work and give it a life of its own. Now, Halls is creating a place where artists can breathe for their craft.

During the COVID-19 pandemic, people turned to the things that they cared about most for comfort in the face of uncertainty – passions like food, music and art. Now, in a world that’s slowly returning to normal, people are looking to brands with the question, “What are you passionate about?” Halls – South Africa’s #1 boiled candy – exists to help people breathe better so that they can focus on the things that really matter. That’s why Halls is founding The Breathing Space: a dedicated hub in the centre of Johannesburg where up-and-coming artists and designers can breathe for their craft and bring their flavour to life in the freshest ways, under the guidance and mentorship of Mzansi’s creative queen, Karabo Poppy.

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The Cell C Inanda Africa Cup Polo kicks off at the Inanda Polo Club on 19 June 2021

Inanda By Xavier

All roads lead to one of Johannesburg’s most anticipated events, the Cell C Inanda Africa Cup as it returns on Saturday, 19 June 2021.

Polo is known for its high paced action with this year being no different. The event will be set in the heart of Africa’s economic hub at the Inanda Polo Club in Sandton. 

The tournament over the years has brought together a display of exceptional horsemanship amongst teams from Egypt, Ethiopia, Ghana, Kenya, Nigeria, South Africa, Uganda, Zambia and Zimbabwe. The 2021 Cell C Inanda Africa Cup will be presented as a 1-day format, introducing a headliner match between players from South Africa and players from Nigeria.  As anticipated, the match is set to provide a perfect platform for the best of African polo.

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Zeitz MOCAA WOZA at home online event

Join Zeitz Museum of Contemporary Art Africa (MOCAA) online on 8 August from 6 p.m. (GMT+2) for WOZA at home, an evening of style, beautiful food, and art-making.

This virtual event picks up from the museum’s pre-lockdown WOZA Friday sessions when it would stay open late. There would be live music, art sessions on the rooftop, and museum scavenger hunts.

Now that it’s going online, they’re kicking up the lineup.

This month is all about style. The evening will include three virtual rooms: MOCAA Insights will feature conversations about fashion, MOCAA Making where attendees will be guided through art and food making, and MOCAA Vibes showcasing a musician and DJ.

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