A true artist doesn’t just create art: they breathe their passion into their work and give it a life of its own. Now, Halls is creating a place where artists can breathe for their craft.
During the COVID-19 pandemic, people turned to the things that they cared about most for comfort in the face of uncertainty – passions like food, music and art. Now, in a world that’s slowly returning to normal, people are looking to brands with the question, “What are you passionate about?” Halls – South Africa’s #1 boiled candy – exists to help people breathe better so that they can focus on the things that really matter. That’s why Halls is founding The Breathing Space: a dedicated hub in the centre of Johannesburg where up-and-coming artists and designers can breathe for their craft and bring their flavour to life in the freshest ways, under the guidance and mentorship of Mzansi’s creative queen, Karabo Poppy.
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Halls has re-branded itself from a lozenge, which has somewhat of a medical feel to the word, to a “lifestyle candy with purpose.”
