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A true artist doesn’t just create art: they breathe their passion into their work and give it a life of its own. Now, Halls is creating a place where artists can breathe for their craft.
During the COVID-19 pandemic, people turned to the things that they cared about most for comfort in the face of uncertainty – passions like food, music and art. Now, in a world that’s slowly returning to normal, people are looking to brands with the question, “What are you passionate about?” Halls – South Africa’s #1 boiled candy – exists to help people breathe better so that they can focus on the things that really matter. That’s why Halls is founding The Breathing Space: a dedicated hub in the centre of Johannesburg where up-and-coming artists and designers can breathe for their craft and bring their flavour to life in the freshest ways, under the guidance and mentorship of Mzansi’s creative queen, Karabo Poppy.
I fondly remember eating Halls sweets as a child, with my late mother. She absolutely loved Halls and always carried a tube in her handbag, with the smell of eucalyptus wafting everywhere.
So it was with delight and nostalgia, that I excitedly accepted my Halls Press Drop from the delivery person this week!
Halls has re-branded itself from a lozenge, which has somewhat of a medical feel to the word, to a “lifestyle candy with purpose.”
Whilst Halls has achieved unparalleled success to date, as a soothing lozenge for winter coughs and trusted for its product efficacy, the Halls candy is able to offer so much more. The brand is bringing that to the world as a catalyst to establishing a stronger relationship with its consumers.
The original mission of the Halls brothers was to “help the world breathe better” in the smog of the industrial age. In today’s techno-world, mental congestion is the more relevant challenge. For the generation raised to be ‘always on’ in this fast-paced time, breathing better – and the mental clarity that results – is more important than ever before. Halls, with its unique long-lasting cooling effect, can authentically own the mental benefits that flow from breathing better.