I fondly remember eating Halls sweets as a child, with my late mother. She absolutely loved Halls and always carried a tube in her handbag, with the smell of eucalyptus wafting everywhere.
So it was with delight and nostalgia, that I excitedly accepted my Halls Press Drop from the delivery person this week!
Halls has re-branded itself from a lozenge, which has somewhat of a medical feel to the word, to a “lifestyle candy with purpose.”
Whilst Halls has achieved unparalleled success to date, as a soothing lozenge for winter coughs and trusted for its product efficacy, the Halls candy is able to offer so much more. The brand is bringing that to the world as a catalyst to establishing a stronger relationship with its consumers.
The original mission of the Halls brothers was to “help the world breathe better” in the smog of the industrial age. In today’s techno-world, mental congestion is the more relevant challenge. For the generation raised to be ‘always on’ in this fast-paced time, breathing better – and the mental clarity that results – is more important than ever before. Halls, with its unique long-lasting cooling effect, can authentically own the mental benefits that flow from breathing better.