Global Luxury Brand, Amiri, opens in Sandton City’s Diamond Walk

Amiri Opening

Amiri, the pioneering international luxury fashion brand, is delighted to announce the opening of its first South African store at Sandton City Malls’ prestigious Diamond Walk.

Celebrated as one of the fastest-growing businesses in the luxury fashion market, the brand continues to expand its global influence with an unwavering commitment to integrity, authenticity, and a dedication to quality that defines every facet of its operations. From fostering a distinctive company culture to pursuing creative endeavors, Amiri is the vanguard of modern luxury.

Operated exclusively by YAWA, the brand sees a special formal partnership with retail pioneer Arie Fabian, grammy award winning artist Nkosinathi “Black Coffee” Maphumulo and DJ entrepreneur Themba Nkosi. Situated in the heart of Sandton City Mall, the Diamond Walk store promises an immersive and luxurious shopping environment that encapsulates Amiri’s distinctive aesthetic. Carefully curated interiors and a fusion of contemporary and classic design elements await fashion enthusiasts seeking the epitome of luxury.


  

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Disney Africa Brings Festive Cheer for Lift Travellers

The Walt Disney Company Africa’s #MayYourWishesComeTrue campaign continued the festive celebrations this December with a special surprise-and-delight activation aboard the Disney-inspired LIFT airplane.

Over 150 passengers, travelling from Johannesburg to Cape Town were welcomed by “Wish Agents” at their boarding gate at OR Tambo International Airport on 1 December, with each child being asked what their wish for Christmas was. With their wishes adorning a special Disney-inspired Christmas tree, the young passengers boarded flight GE123, unaware that a mere two hours later those wishes would be fulfilled.

Behind the scenes the requests were communicated to Disney’s Wish Agents, on standby at Canal Walk Shopping Centre in Cape Town, who swung into action to shop up a storm, wrap the gifts and transport them to Cape Town International Airport in time for the passengers to disembark.

From bicycles, “Disney Princess The Little Mermaid” figurines, Lego® sets to even Spider-man Sony PlayStation 5’s, all the requested wishes came true as passengers disembarked the plane and entered the specially-branded walkway to meet the Wish Agents. In addition, each traveler was gifted a Disney Mickey plush toy and a subscription to Disney+.

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Cotton Fest Returns to Cape Town

Cotton Fest, the annual entertainment and lifestyle festival, is ready to set the Mother City alight with a vibrant spectrum of sound and fashion at the Hollywoodbets Kenilworth Racecourse on Saturday, 25th November 2023.

Building up to the festival, Cape Town will once again be the epicenter of a celebration that fuses together the new wave of music, fashion, and culture in an unparalleled showcase of talent for the second edition. After the overwhelming success of last year’s inaugural event, the multi-layered youth culture experience will once again include two concert stages, promising an even more electrifying experience for Cotton Eaters this year.

Headlining this year’s festival are some of hip-hop heaviest hitters in the country at the moment:- Nasty C, Blxckie, Nadia Nakia, A-Reece, Moozlie and Emtee alongside Cape Town’s own Youngsta CPT and the legend himself Grandmaster Ready D. Known for their dynamic performances and chart-topping hits, Amapiano local and global favs Focalistic and Kamo Mphela are also confirmed. Joining them on the main stage are social media sensations Primo, Uncle Vinny and Teddy Goodfella.

The lineup unveiled today, also boasts an impressive array of local artists, spanning various genres merging both established and upcoming South African talent with an offering of non-stop entertainment. 

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Hey Neighbour Phase Three Line Up Confirmed

Hey there, Neighbours! Get ready to celebrate the good times at the ultimate lifestyle experience – Hey Neighbour. Heineken® has officially stepped in as the headline partner to elevate the highly anticipated Festival!
 
To celebrate its 150th birthday, Heineken has selected to share the festivities with everyone who is passionate about music, art, and culture. This forms part of the brand’s mission to spark connections and break down barriers which aligns with Hey Neighbour’s ethos of turning strangers into Neighbours. This dynamic partnership is all about synergy.
 
To amplify the festive season’s good times, Heineken® is taking the festival to Africa with a continentwide campaign that will make Hey Neighbour a household name across ten African markets. These locations include Mozambique, Ivory Coast, Ethiopia, and Nigeria to name a few.
 
With Heineken as a trusted partner, Hey Neighbour will be a festival that the African continent can experience, own, and be proud of. The intent is to be at the same magnitude as the likes of iconic international festivals like Coachella.

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Melrose Arch Unveils “Destination Christmas” Campaign

As the calendar inches closer to the most wonderful time of the year, Melrose Arch, Gauteng’s premier mixed-use precinct and lifestyle destination, is thrilled to announce its festive season campaign. With an air of excitement and anticipation, Melrose Arch proudly presents Destination Christmas.

Driven by experiential marketing, the campaign includes the creation of an immersive Christmas ambience, premium branded experiences, live entertainment and enhanced, themed retail offerings to provide the ultimate destination to celebrate the enchantment of the season in Johannesburg. Aptly conveyed in the campaign’s slogan, ‘Tis the season to sparkle at Melrose Arch.

The Destination Christmas campaign communications exude an aura of opulence and sophistication. With a colour palette dominated by lush forest green and decadent rich gold, the iconography encapsulates an upmarket approach to convey the essence of the season. Classic Christmas iconography is sprinkled throughout the materials, alluding to timeless traditions while masterfully conveying the centre’s premium appeal and the abundance of luxurious experiences on offer during this special time of year.

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