Tag Archives: Sandton City

Global Luxury Brand, Amiri, opens in Sandton City’s Diamond Walk

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Amiri Opening

Amiri, the pioneering international luxury fashion brand, is delighted to announce the opening of its first South African store at Sandton City Malls’ prestigious Diamond Walk.

Celebrated as one of the fastest-growing businesses in the luxury fashion market, the brand continues to expand its global influence with an unwavering commitment to integrity, authenticity, and a dedication to quality that defines every facet of its operations. From fostering a distinctive company culture to pursuing creative endeavors, Amiri is the vanguard of modern luxury.

Operated exclusively by YAWA, the brand sees a special formal partnership with retail pioneer Arie Fabian, grammy award winning artist Nkosinathi “Black Coffee” Maphumulo and DJ entrepreneur Themba Nkosi. Situated in the heart of Sandton City Mall, the Diamond Walk store promises an immersive and luxurious shopping environment that encapsulates Amiri’s distinctive aesthetic. Carefully curated interiors and a fusion of contemporary and classic design elements await fashion enthusiasts seeking the epitome of luxury.


  

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Sandton City Celebrates 50 Years With Retail Festival

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Sandton City, Africa’s premium shopping destination, is thrilled to announce its upcoming 50th-anniversary that will be celebrated with an exquisite retail festival. The unique one-day event, taking place on Tuesday 12 September 2023, promises a day filled with an extraordinary shopping experience, outstanding exclusive offers, and a jubilant atmosphere, as the iconic mall marks five decades of exceptional service and superior retail.

Since its inception in 1973, Sandton City has commanded a unique position of high-end retail, drawing shoppers from across the world to experience its diverse array of over 300 premium retailers, that reflect the most beloved brands from both within South Africa and internationally. As the mall reaches this remarkable milestone, the 50th-anniversary retail festival is a tribute to its commitment to offering unparalleled shopping experiences.

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Sandton City spearheads the integration of AI in “Future Icons” campaign

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True to its promise to stay at the forefront of the African retail landscape, Sandton City has taken another leap forward. In 2022, the centre launched its “City of Icons” campaign, profiling iconic fashion staples such as the little black dress, denim, trench coat, hoodie and suit, with shoes, sunglasses, handbags, and lipstick, all must-haves for any fashion forward shopper. Now, the esteemed shopping centre has taken the campaign to another level, inviting shoppers to imagine what the city of icons will look like, in the future, featuring these iconic items, tech-nified.

Driven by a futuristic vision, tech savvy shoppers will be delighted to see artificial intelligence (AI) generated iterations of these items, and others, crafted in the same approach, that propel the imagination on a futuristic journey. Generated using a Midjourney Bot on Discord, a generative artificial intelligence program, the campaign aims to help visitors to the centre envisage incorporating these essential items into their future fashion routines and to imagine future possibilities, where technology and icons integrate.

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Sandton City Shoppers Urged to Donate School Uniforms and Stationery

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As part of its commitment to its extended community, Sandton City has launched a school uniform and stationery essentials collection drive, urging shoppers to donate anything from shirts to pants, from socks to shoes, and stationery items to help learners in Alexandra Community start their year off on a high note. Aimed at making learners’ schools journey more meaningful, the centre started the collection with the first 400 sets of stationery and hopes that shoppers will get behind the initiative that has the potential to make a real difference.

Any individual stationery items, such as pens, pencils, rulers, erasers, notebooks and crayons, are welcome. Alternatively, pre-packed sets are available from Checkers and CNA in the centre. The collection boxes are located in front of back-to-school specialists Checkers, Jet and Woolworths and will be emptied regularly until 31 January, when the items will be handed over to the non-profit organisation Rays of Hope, well known for its incredible work focused on uplifting the youth in Alexandra.

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Sandton City Launches Iconic Festive Season Campaign

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Tansey Coetzee & daughter Peyton with Santa Claus at Sandton City

As the festive lights start sparkling, and families start counting down to the upcoming holidays, South Africa’s most iconic shopping centre, Sandton City, has unveiled its festive season campaign. Titled The Festive City, it’s everything Christmas dreams are made of, featuring the most sought-after brands and more.

For starters, the centre court (outside Checkers) will play host to festive brand immersions for shoppers of all ages, by two beloved brands. LEGO®’s zone will feature a maze filled with ever changing play zones, once-in-a-lifetime building experiences, a chance to also add your brick to the South African flag build, two LEGO® brick pits, a Duplo zone for the small ones and the chance to shop the latest LEGO® collections with promotional offers.

The Little Generosity Shop by Cadbury Dairy Milk will provide you with ways to spread generosity and kindness. Here, you can donate toys to children in need, enjoy a reading corner, get Cadbury’s branded gift wrapping and do exclusive shopping in a generous chocolate world filled with treats.

Santa Claus himself will make his much-anticipated arrival to Sandton City on the 1st of December and will also be stationed in the centre court, where photo opportunities and merchandise extensions will make any heart sing.

Fan favourite brand Chuckles® will stage a Life’s a Ball activation on level 6 outside Woolworths. Visitors to this area will be able to shop the exclusive Chuckles gifting range, and personalise their Chuckles purchases right there, making these gifts even more special.

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