Woolworths Partners with the Good Life Show to Drive Sustainable Food Choices

Woolworths is delighted to announce its partnership with The Good Life show.

The show brings together four dynamic events under one roof:

·         The Plant Powered Show – [Africa’s premier plant-based food, drink, and conscious living event]

·         Natural & Organic Show – [Powered by Nature]

·         The Free-from Show – [Embrace the alternatives]

·         SustainEx – [Live and love the sustainable life]

Recognising the global movement towards sustainability, environmental awareness, and the desire for making more informed decisions, The Good Life Show pioneered a fresh initiative and created a symposium which brings together a group of experts from the health, fitness, and wellness fields. This platform provides for all-encompassing information sharing session, featuring live demonstrations and interactive masterclasses, as well expert guidance on new and innovative product choices to suit a conscientious lifestyle.

As a responsible retailer, Woolworths makes it their business to understand the intricate link between what we consume and the health of our planet. The importance of making responsible and conscientious food choices, combined with sustainable business practices and the thoughtfully developed products on their shelves aligns perfectly with the objectives of the Good Life Show, so the partnership was born from a foundation of shared values.

“We are really excited to collaborate with the Good Life Show on what we believe is hugely important and stimulating subject matter when it comes to food, the planet and our people,” says Elizka Ferreira, Woolworths Head of Brand Communications for Foods. “At Woolworths we are always looking for new and interesting ways to improve on our offering, be it our processes or our products, and we’re sure this event will offer up some thoughtful ideas and ground-breaking practices for customers and businesses alike”.

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Introducing smul Health Foods

I recently got invited to the launch of the new health food brand called smul. I was flown to Cape Town and stayed at the stunning Station House hotel in Sea Point. The launch took place at the exquisite Nines Restaurant at the hotel and it was one of the best launches that I’ve attended in a while.

Take a look at the full video on my TikTok here

So what is smul?

In a world where health-conscious eating is increasingly a priority, but also increasingly difficult amidst busy lifestyles, a new food brand is making healthy choices easy. Introducing smul, a delicious range of tasty, nutritious, ready-to-eat, plant-based meals and snacks for any meal and moment of a person’s day.

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Celebrating 30 years of…EISH! DemoCrazy: A Roast of South Africa Fired Up by Comedy Central and Nando’s

As the excitement of elections fills the air, Comedy Central and Nando’s are thrilled to announce a one-of-a-kind celebration of South Africa’s 30 years of democracy. Get ready to laugh, reminisce, and witness the burns as these two brands, known for funny, prepare to fire up ‘DemoCrazy: A Roast of South Africa’.

Picture this: a gathering of South Africa’s finest comedians and special guests, all coming together to deliver a legendary grilling of our beautiful democracy. Manning the tongs, you will find Kagiso Lediga whose creative direction promises an evening of uproarious laughter and heartfelt reflection.

In the upcoming ‘DemoCrazy: A Roast of South Africa’, Comedy Central and Nando’s are channeling our nation’s penchant for perseverance and resilience into a format that celebrates our journey with humour and heart (and just a sprinkle of Mzansi cynicism). Set against the backdrop of a nation marked by both Springbok triumphs and Bafana tribulations, this comedy variety show is not just entertainment; it’s a testament to our ability to laugh in the face of adversity and find strength in our shared experiences.

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ZA Fest 2024

Building on the success of last year’s inaugural ZA Fest held on KwaZulu Natal’s North Coast, an even more exhilarating and expanded version of the festival is set to captivate attendees. Prepare for an action-packed experience filled with a diverse array of live music, arts, and culture to delight in! ZA Fest returns to much acclaim, at the enchanting Manor House in Sheffield from the 14th to the 17th of June 2024. Notably, this year’s edition welcomes the inclusion of South Africa’s largest artisanal market, Kamers Market, marking their first-ever appearance in KZN.

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Maybelline Partners with LIFT for “LIFT Your Lashes Sky High” Campaign

Maybelline is thrilled to announce its collaboration with LIFT for the ground-breaking “LIFT Your Lashes Sky High” campaign.

This unique partnership marks the first-ever beauty brand collaboration for LIFT, combining the worlds of beauty and travel innovatively and excitingly.


The “LIFT Your Lashes Sky High” campaign has taken off and started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences. This initiative aims to celebrate Maybelline’s Sky-High Mascara in partnership with LIFT, bringing together beauty enthusiasts and travel aficionados in a one-of-a-kind experience.

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