Tag Archives: Mall of Africa

Mall of Africa: Coolest Mall for 7 Years

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Mall of Africa has once again solidified its place at the pinnacle of youth culture, winning the coveted “Coolest Mall” title for an incredible seventh consecutive year at the 2024 Sunday Times Generation Next Awards. This accolade is based on South Africa’s leading youth survey, conducted by HDI Youth Marketeers, which captures the preferences of no less than 12,000 young South Africans aged 8–24. 

With an unrivalled bouquet of 300 retail offerings, groundbreaking initiatives, and constant innovation, Mall of Africa remains the ultimate destination for the trend-conscious and style-savvy.

Johann Fourie, general manager at Mall of Africa, attributes this achievement to the mall’s unwavering commitment to freshness and its ability to connect with South Africa’s influential youth demographic. “The youth are trendsetters with significant spending power and influence over the rest of the market. Their high consumption of social media content on platforms like TikTok and Instagram sharpens their role as early adopters and opinion leaders. Winning this title for seven consecutive years reflects our commitment to staying relevant, exciting, and accessible to this dynamic audience,” he added.

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Shein Pop-Up Store at Mall of Africa

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SHEIN, the global online fashion and lifestyle powerhouse, is thrilled to announce the launch of its first-ever pop-up store in South Africa. Set to take place from 2 – 11 August 2024, at the prestigious Johannesburg Mall of Africa, this ten-day event promises an interactive experience for fashion enthusiasts and casual shoppers alike.

Drawing inspiration from SHEIN’s ethos of self-expression and creativity, the pop-up store will invite patrons to explore a curated selection of summer and winter fashion, spanning women’s clothing, men’s fashion, kids’ wear, accessories, and SHEIN’s exclusive makeup collection.

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L’Oréal Paris South Africa Becomes The Official Make-Up & Beauty Partner of South African Fashion Week 2024

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L’Oréal Paris South Africa proudly announced its partnership with South African Fashion Week as the official makeup and beauty sponsor for the upcoming April and October editions of the renowned fashion event. Under the theme “Walk Your Worth,” L’Oréal Paris will showcase its expertise in makeup and skincare, bringing sophistication and empowerment to the local runway.
 
The collaboration between L’Oréal Paris and South African Fashion Week marks a historic moment as it signifies one of the largest local fashion events ever sponsored by the esteemed beauty brand. Set against Johannesburg’s bustling business district backdrop, Mall of Africa will host this celebration of beauty and fashion, where L’Oréal Paris will join forces with South African designers to present stunning looks that embody confidence and inclusivity.

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DreamWorks Channel’s “Find the Fun” Now Open at Mall of Africa

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Image Credit: DreamWorks

As the country steps into the festive season, Johannesburg families have something brand-new to look forward to. The DreamWorks channel’s first-ever activation in South Africa, DreamWorks “Find the Fun”, is now open at the Mall of Africa in Midrand. Visitors of all ages are invited to enjoy the unique and enthralling experience, which promises fun for the whole family this festive season.

Open until 23 December 2023, the immersive DreamWorks “Find the Fun” zone is stationed in the centre court, close to Spur. Young visitors can try their balance with How to Train Your Dragon cloud stepping-stones; trail and slide down a Trolls rainbow; test their memory skills with the Trollhunters memory game wall; play on mini trampolines and a DreamWorks-inspired hopscotch; have fun with a face cut-out wall and a soft play area; and win prizes through exciting games. DreamWorks “Find the Fun” also includes a screening area, where kids can enjoy the DreamWorks channel offering.

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E! Hosts Feel Good TV Brunch at E L & N Cafe

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In celebration of its upcoming programming slate, E! – the multi-platform brand dedicated to all things pop culture from NBCUniversal International Networks & Direct-to-Consumer (NBCUIN & DTC) – hosted a “Feel Good TV” brunch in Johannesburg, this week. At the event, hosted by Anele Mdoda, E! revealed the impressive lineup of programming coming to the channel this October, as well as a new brand campaign for the channel. Mdoda stunned in a pink number, while she described the upcoming content as “exciting and super feel-good!”

Viewers across Africa can look forward to brand new series Black Pop: Celebrating the Power of Black Culture and House of Villains, as well as fan favourites Botched and Million Dollar Listing New York, returning with new seasons, all premiering this month.

Guests, including Msizi James, Karishma Ramdev, Tansey Coetzee, Mimi Mahlasela, Prev Reddy, Abigail Visagie, Margo Fargo, Karabo Didi, Taryn Louch and Gina Myers, were treated to a themed brunch at the newly opened EL&N Café at Mall of Africa with the feel-good experience completed with gift bags filled with fragrance from Guess and cosmetics from Revlon.

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