Loxion Kulca – Mzansi Life & Style by Mishkah Roman-Cassiem

Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are some of the dynamic developments that mark SA Fashion Week’s 25th Spring/Summer Collections.

The SAFW’22 Spring Summer Collections will be showcased from 28 – 30 April, Parkade G5, Entrance 24 at Mall of Africa in Johannesburg.

Twenty iconic names including Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa Mokubung of Mantsho as well as cult Kasi brand, Loxion Kulca, now designed by Olé Ledimo, will launch their 2022 collections to the media, buyers, selected VIPs and a limited edition of public tickets through Quicket, alongside exciting new stars including 2021 New Talent winner Artho Eksteen as well as Fikile Zamagcino Sokhulu and Sipho Mbuto who both participated in the Fashion Bridges collaboration with Milan Fashion Week last year.

Hosted by SA’s favourite social personality, Maps Maponyane, the 24^th New Talent Search will again open the event with a line-up of six of the most promising young designers to watch. This year’s contenders are:

·       Thando Ntuli – MUNKUS
·       Nichole Smith – Ipikoko
·       Mikhile du Plessis – MeKay Designs
·       Calvin Lunga Cebekhulu – Czene.24
·       Sanelisiwe Gcabashe – Gjenelo Couture
·       Mimangaliso Ndiko – Sixx6

Other highlights of the first day is the CRUZ COLLECTIVE featuring Sokhulu and Mbuto as well as another new generation notable, Michael Ludwig Studio.

Day two opens with The OPPO COLLECTIONS which brings Artho Eksteen, Ezokhetho, the gender-neutral signature, The BAM Collective, and the much revered, Amanda Laird Cherry, together in a celebration of technology and perfection that will speak to OPPO’s Reno 5 mobile phone as the quintessential tool with which to capture the ethos of contemporary living as “the new spectator sport” which happens where everyone, everywhere engages, interacts, captivates and comments.

“We are excited to go into our second year of partnership with SA Fashion Week. This is an important partnership for OPPO, as it gives us the space to connect with our customers and it shows our commitment to empowering local talent through our technology to curate a line of sustainably resourced fashion that represents both the heartbeat and heritage of our country. We are looking forward to our second collection and what our designers will come up with this year. For us, it is all about the creative collaboration that translates South African culture into design, which is the essence of what the OPPO brand represents both locally and globally.” says Avashnee Moodley, Head of Marketing at Oppo South Africa.

This is followed by the high-profile trio of Cape Town-based Helon Melon who wowed audiences in 2021 with her all-white, sustainable collection, fashion forward Judith Atelier, an ardent supporter of South African mohair and perennial fashion week darling, Palesa Mokubung of Mantsho.

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I first heard about the clothing brand Loxion Kulca way back in 2005 when I was the Assistant Producer for the SABC 1 show “Spirit Sundae”. Loxion Kulca sponsored our presenters’ clothing at the time and the duo that founded the iconic urban street fashion brand, Wandi Nzimande and Sechaba Mogale, were huge entrepreneurs.

PEP has announced that the latest collection from Loxion Kulca is now exclusively available in over 1,000 PEP stores, making this range more readily available to customers.

“We have rolled out this collection exclusively to most of our PEP stores nationwide, following a very successful pre-launch in a few PEP stores last year. We always aim to make fashion as affordable and accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand more accessible to our customers”, says PEP Chief Marketing Executive, Beyers van der Merwe.

The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the people, for the people. As an iconic and proudly South African clothing label, Loxion Kulca is an important part of the country’s streetwear heritage, culture and fashion scene. The brand gave birth to a lot of movements and trends. Bucket hats, that have made their way back into fashion, are some of the items that the brand introduced and is renowned for in South Africa.

PEP continuously improves and evolves to stay relevant and partnering with a local brand such as Loxion Kulca is one of the many ways they are delighting their customers. PEP’s customers are at the heart of everything they do, which is why their biggest priority will be to offer enough options for everyone to look and feel good, everyday.