I first heard about the clothing brand Loxion Kulca way back in 2005 when I was the Assistant Producer for the SABC 1 show “Spirit Sundae”. Loxion Kulca sponsored our presenters’ clothing at the time and the duo that founded the iconic urban street fashion brand, Wandi Nzimande and Sechaba Mogale, were huge entrepreneurs.

PEP has announced that the latest collection from Loxion Kulca is now exclusively available in over 1,000 PEP stores, making this range more readily available to customers.

“We have rolled out this collection exclusively to most of our PEP stores nationwide, following a very successful pre-launch in a few PEP stores last year. We always aim to make fashion as affordable and accessible as possible and having Loxion Kulca in more of our stores will make this renowned brand more accessible to our customers”, says PEP Chief Marketing Executive, Beyers van der Merwe.

The original Mzansi township brand, Loxion Kulca, was co-founded 21 years ago as a brand by the people, for the people. As an iconic and proudly South African clothing label, Loxion Kulca is an important part of the country’s streetwear heritage, culture and fashion scene. The brand gave birth to a lot of movements and trends. Bucket hats, that have made their way back into fashion, are some of the items that the brand introduced and is renowned for in South Africa.

PEP continuously improves and evolves to stay relevant and partnering with a local brand such as Loxion Kulca is one of the many ways they are delighting their customers. PEP’s customers are at the heart of everything they do, which is why their biggest priority will be to offer enough options for everyone to look and feel good, everyday.

Check out the PEP Facebook and Instagram pages for more details about the collection.