Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are some of the dynamic developments that mark SA Fashion Week’s 25th Spring/Summer Collections.
The SAFW’22 Spring Summer Collections will be showcased from 28 – 30 April, Parkade G5, Entrance 24 at Mall of Africa in Johannesburg.
Twenty iconic names including Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa Mokubung of Mantsho as well as cult Kasi brand, Loxion Kulca, now designed by Olé Ledimo, will launch their 2022 collections to the media, buyers, selected VIPs and a limited edition of public tickets through Quicket, alongside exciting new stars including 2021 New Talent winner Artho Eksteen as well as Fikile Zamagcino Sokhulu and Sipho Mbuto who both participated in the Fashion Bridges collaboration with Milan Fashion Week last year.
Hosted by SA’s favourite social personality, Maps Maponyane, the 24th New Talent Search will again open the event with a line-up of six of the most promising young designers to watch. This year’s contenders are:
· Thando Ntuli – MUNKUS
· Nichole Smith – Ipikoko
· Mikhile du Plessis – MeKay Designs
· Calvin Lunga Cebekhulu – Czene.24
· Sanelisiwe Gcabashe – Gjenelo Couture
· Mimangaliso Ndiko – Sixx6
Other highlights of the first day is the CRUZ COLLECTIVE featuring Sokhulu and Mbuto as well as another new generation notable, Michael Ludwig Studio.
Day two opens with The OPPO COLLECTIONS which brings Artho Eksteen, Ezokhetho, the gender-neutral signature, The BAM Collective, and the much revered, Amanda Laird Cherry, together in a celebration of technology and perfection that will speak to OPPO’s Reno 5 mobile phone as the quintessential tool with which to capture the ethos of contemporary living as “the new spectator sport” which happens where everyone, everywhere engages, interacts, captivates and comments.
“We are excited to go into our second year of partnership with SA Fashion Week. This is an important partnership for OPPO, as it gives us the space to connect with our customers and it shows our commitment to empowering local talent through our technology to curate a line of sustainably resourced fashion that represents both the heartbeat and heritage of our country. We are looking forward to our second collection and what our designers will come up with this year. For us, it is all about the creative collaboration that translates South African culture into design, which is the essence of what the OPPO brand represents both locally and globally.” says Avashnee Moodley, Head of Marketing at Oppo South Africa.
This is followed by the high-profile trio of Cape Town-based Helon Melon who wowed audiences in 2021 with her all-white, sustainable collection, fashion forward Judith Atelier, an ardent supporter of South African mohair and perennial fashion week darling, Palesa Mokubung of Mantsho.