Reebok made a resounding return to the world of hip hop with its highly anticipated event, Back Like We Never Left, which went down on 7 December 2023. To mark the occasion and celebrate the 50th anniversary of hip hop, the brand collaborated with hip hop heavyweights, DJ Ready D and YoungstaCPT, on the release of a new track, Back Like I Never Left, available on select streaming platforms from 8 December 2023.

The Back Like We Never Left event was a tribute to the golden days of hip hop while also celebrating its present and future. Paying homage to the genre’s 50-year history, the event invited attendees to explore the eras that shaped the culture in real-time. A massive highlight was the debut of Back Like I Never Left, by DJ Ready D and YoungstaCPT.