The much-anticipated launch of Lay’s all-new Kettle Cooked range unfolded in a captivating evening that seamlessly fused art, music, and culinary innovation. Hosted at the vibrant Keyes Art Mile in Rosebank, Johannesburg, the event created an exclusive and immersive experience for guests, elevating Lay’s Kettle Cooked from a premium snack to a cultural moment.

The evening kicked off with a dynamic live performance by award-winning musician Davina Gordon Goliath, setting a lively tone with soulful rhythms that echoed throughout the venue. Guests were then expertly guided through the night by the charismatic house host, Zola Ayabulela Mhlongo, whose infectious energy and presence kept everyone guessing about “The Lay’s Secret,” building anticipation and intrigue around the product reveal.

Culinary excellence took centre stage as renowned Chef Wandile Mabaso delighted guests with a bespoke four-course menu inspired by each unique flavour of the Lay’s Kettle Cooked range. His innovative dishes beautifully highlighted the premium qualities of the crisps, providing a multi-sensory exploration of the new product.

The three distinct flavours, Seared Rib Eye & Mushroom, Sea Salt & Black Pepper, and White Cheddar & Cranberry were seamlessly woven into a menu that showcased how easily the crisps can be moulded into day-to-day food pairings and indulgent moments.