As the stage lights blazed to life, the hearts of the Top 30 finalists in the 2024 Mrs South Africa pageant powered by IME raced with nerves and excitement from behind the curtains. Among them, three hopefuls could hardly imagine that their names would be called by the end of the night.

From a truly impressive field of contestants, three exceptional women emerged to claim their crowns at the spectacular and star-studded finale event held at the Theatre of Marcellus in Emperors Palace on Friday, 15 November 2024.

Erin-Jane Miller (42) from Fourways in Johannesburg, a CEO in the digital media space, was named this year’s Queen, flanked by First Princess Tshiamo Githinji (30) from Sandton, and Second Princess Lisa Gittins (25) from Pretoria.

“The journey has been nothing short of a lifechanging experience,” Miller said shortly after being crowned. “The Mrs South Africa dream is free and attainable to anyone who’s motivated to reach for it. However, it’s on you to put in the effort to become your best self, to push through the difficult moments that exist to teach resilience, and to accept that you can and should lean on your fellow sisters. I’m blessed to wear this crown, and truly thankful for the support every person has shown me along this road.”

Miller’s victory marks the culmination of an intensive, year-long campaign of self-development that tested the finalists’ leadership abilities and potential for personal growth. As the new Mrs South Africa, she will represent the country at various international competitions and champion her various philanthropic projects throughout her reign.