Category Archives: Sartorial Elegance

Global Luxury Brand, Amiri, opens in Sandton City’s Diamond Walk

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Amiri Opening

Amiri, the pioneering international luxury fashion brand, is delighted to announce the opening of its first South African store at Sandton City Malls’ prestigious Diamond Walk.

Celebrated as one of the fastest-growing businesses in the luxury fashion market, the brand continues to expand its global influence with an unwavering commitment to integrity, authenticity, and a dedication to quality that defines every facet of its operations. From fostering a distinctive company culture to pursuing creative endeavors, Amiri is the vanguard of modern luxury.

Operated exclusively by YAWA, the brand sees a special formal partnership with retail pioneer Arie Fabian, grammy award winning artist Nkosinathi “Black Coffee” Maphumulo and DJ entrepreneur Themba Nkosi. Situated in the heart of Sandton City Mall, the Diamond Walk store promises an immersive and luxurious shopping environment that encapsulates Amiri’s distinctive aesthetic. Carefully curated interiors and a fusion of contemporary and classic design elements await fashion enthusiasts seeking the epitome of luxury.


  

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Levi’s® Makes a Stylish Entrance in The Zone Rosebank, Johannesburg

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Levi’s® is thrilled to unveil its new retail space in Rosebank, a district that sits at the heart of Johannesburg’s design and creative landscape. The opening, which took place on the 14th of September 2023, brought fashion, art and the creative community together for a curated evening that celebrated the history and future of the brand.

The event featured live illustrators who gave attendees the opportunity to bring home personalised keepsakes ranging from brand drawings to custom portraits. A treats table offered guests a casual dining experience with a selection of sweet and savoury options, all complemented by Jack Black beer and sodas from Pura. 

The Levi’s® brand is known for elevating everyday moments, and their signature photobooth was no exception. Here, guests could create Insta-worthy snapshots that immortalised the launch. Setting the mood was DJ Deniece Marz, whose beats served as a backdrop for the evening and also showcased Levi’s® ongoing commitment to promoting female talent. To wrap up the event, a denim ribbon cutting ceremony marked the official inauguration of the Rosebank store in a way that was quintessentially Levi’s®. 

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Pearl Modiadie To Host “Joburg Polo In The Park”

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Renowned luxury events and marketing company African Deluxe Company have announced that award winning media personality, Pearl Modiadie, will be the official host for the annual Standard Bank Joburg Polo in the Park taking place at  the Inanda Country Base in Kyalami on Saturday, 16 September 2023.

Attended by SA’s elite, including top business execs, celebrities, media and Polo enthusiasts and back for the third edition, the lifestyle extravaganza offers unforgettable curated experiences, great food, over-the-top fashion, as well as live music on the side lines.

The AFROGLAM COUTURE dress code aims to celebrate our South Africa heritage while showcasing the Spirit of Africa in all things chic, colourful and creative as the 2023 theme.

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Sandton City Celebrates 50 Years With Retail Festival

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Sandton City, Africa’s premium shopping destination, is thrilled to announce its upcoming 50th-anniversary that will be celebrated with an exquisite retail festival. The unique one-day event, taking place on Tuesday 12 September 2023, promises a day filled with an extraordinary shopping experience, outstanding exclusive offers, and a jubilant atmosphere, as the iconic mall marks five decades of exceptional service and superior retail.

Since its inception in 1973, Sandton City has commanded a unique position of high-end retail, drawing shoppers from across the world to experience its diverse array of over 300 premium retailers, that reflect the most beloved brands from both within South Africa and internationally. As the mall reaches this remarkable milestone, the 50th-anniversary retail festival is a tribute to its commitment to offering unparalleled shopping experiences.

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Cotton On Foundation Launches Mental Health Campaign with Lady Gaga’s Born this Way Foundation

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Australian-born fashion and lifestyle brand Cotton On have partnered their philanthropic arm, Cotton On Foundation with US-based non-profit Born This Way Foundation, founded by Lady Gaga and her mother, Cynthia Bissett Germanotta, in 2012. Together, they aim to raise $5 million USD for global mental health, with R2 500 000 being donated to provide mental health support for youth in South Africa. 

“We’re honored to partner with Cotton On Foundation for our first global campaign amplifying our mission to build a kinder, braver world together,” said Lady Gaga, Co-Founder of Born This Way Foundation. “We are constantly working to uplift the stories of young people worldwide, and through this partnership, we invite everyone to practice kindness and learn how to better support one another. Our research tells us that kindness is one way we can support each other’s mental health.”

The two organisations came together to create a range of limited-edition products available from 1 September – 10 October 2023 with Cotton On donating 100% of the net proceeds to Born This Way Foundation, making Cotton On one of the biggest corporate contributors to global youth mental health resources and support in 2023. Customers can purchase items, including caps, T-shirts, tote bags, stationery, and a denim jacket online and in select stores globally. The ‘Kinder, Braver, Together’ product design was inspired by Born This Way Foundation’s mission of supporting youth mental health and working with young people to build a kinder, braver world. An ethos shared by Cotton On Foundation on their journey to create a world where everyone can thrive.

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