DreamWorks Channel’s “Find the Fun” Now Open at Mall of Africa

Posted on December 14, 2023 by Mishkah Roman-Cassiem

As the country steps into the festive season, Johannesburg families have something brand-new to look forward to. The DreamWorks channel’s first-ever activation in South Africa, DreamWorks “Find the Fun”, is now open at the Mall of Africa in Midrand. Visitors of all ages are invited to enjoy the unique and enthralling experience, which promises fun for the whole family this festive season.

Open until 23 December 2023, the immersive DreamWorks “Find the Fun” zone is stationed in the centre court, close to Spur. Young visitors can try their balance with How to Train Your Dragon cloud stepping-stones; trail and slide down a Trolls rainbow; test their memory skills with the Trollhunters memory game wall; play on mini trampolines and a DreamWorks-inspired hopscotch; have fun with a face cut-out wall and a soft play area; and win prizes through exciting games. DreamWorks “Find the Fun” also includes a screening area, where kids can enjoy the DreamWorks channel offering.

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Disney Africa Brings Festive Cheer for Lift Travellers

Posted on December 14, 2023 by Mishkah Roman-Cassiem

The Walt Disney Company Africa’s #MayYourWishesComeTrue campaign continued the festive celebrations this December with a special surprise-and-delight activation aboard the Disney-inspired LIFT airplane.

Over 150 passengers, travelling from Johannesburg to Cape Town were welcomed by “Wish Agents” at their boarding gate at OR Tambo International Airport on 1 December, with each child being asked what their wish for Christmas was. With their wishes adorning a special Disney-inspired Christmas tree, the young passengers boarded flight GE123, unaware that a mere two hours later those wishes would be fulfilled.

Behind the scenes the requests were communicated to Disney’s Wish Agents, on standby at Canal Walk Shopping Centre in Cape Town, who swung into action to shop up a storm, wrap the gifts and transport them to Cape Town International Airport in time for the passengers to disembark.

From bicycles, “Disney Princess The Little Mermaid” figurines, Lego® sets to even Spider-man Sony PlayStation 5’s, all the requested wishes came true as passengers disembarked the plane and entered the specially-branded walkway to meet the Wish Agents. In addition, each traveler was gifted a Disney Mickey plush toy and a subscription to Disney+.

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MTN Pulse and SlikourOnLife TV Show

Posted on December 11, 2023 by Mishkah Roman-Cassiem

MTN Pulse, MTN’s exclusive offering for under 25s, is thrilled to announce a new partnership with SlikourOnLife. Together, they are launching ‘MTN Pulse Virals,’ an upcoming TV show aimed at discovering the next music superstar. The show will air on Channel O & Mzansi Magic starting from December 14, 2023.

Hosted by Siya Metane, also known as Slikour, this unique music show will focus on accelerating rising online viral stars’ careers and equipping contestants with the essential business knowledge needed in the music industry. This crucial element is one that is often overlooked and can lead to even the most talented of artists’ careers faltering.

“SlikourOnLife (as a music publication) receives an overwhelming number of submissions from up-and-coming musicians who are trying to break into the game, and we cover those we can. Meanwhile MTN is renowned for platforms that deliver access to entertainment at scale and can offer innovative ways to assist emerging artists,” says Slikour.

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Cotton Fest Returns to Cape Town

Posted on November 18, 2023 by Mishkah Roman-Cassiem

Cotton Fest, the annual entertainment and lifestyle festival, is ready to set the Mother City alight with a vibrant spectrum of sound and fashion at the Hollywoodbets Kenilworth Racecourse on Saturday, 25th November 2023.

Building up to the festival, Cape Town will once again be the epicenter of a celebration that fuses together the new wave of music, fashion, and culture in an unparalleled showcase of talent for the second edition. After the overwhelming success of last year’s inaugural event, the multi-layered youth culture experience will once again include two concert stages, promising an even more electrifying experience for Cotton Eaters this year.

Headlining this year’s festival are some of hip-hop heaviest hitters in the country at the moment:- Nasty C, Blxckie, Nadia Nakia, A-Reece, Moozlie and Emtee alongside Cape Town’s own Youngsta CPT and the legend himself Grandmaster Ready D. Known for their dynamic performances and chart-topping hits, Amapiano local and global favs Focalistic and Kamo Mphela are also confirmed. Joining them on the main stage are social media sensations Primo, Uncle Vinny and Teddy Goodfella.

The lineup unveiled today, also boasts an impressive array of local artists, spanning various genres merging both established and upcoming South African talent with an offering of non-stop entertainment.

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Melrose Arch Unveils “Destination Christmas” Campaign

Posted on November 16, 2023 by Mishkah Roman-Cassiem

As the calendar inches closer to the most wonderful time of the year, Melrose Arch, Gauteng’s premier mixed-use precinct and lifestyle destination, is thrilled to announce its festive season campaign. With an air of excitement and anticipation, Melrose Arch proudly presents Destination Christmas.

Driven by experiential marketing, the campaign includes the creation of an immersive Christmas ambience, premium branded experiences, live entertainment and enhanced, themed retail offerings to provide the ultimate destination to celebrate the enchantment of the season in Johannesburg. Aptly conveyed in the campaign’s slogan, ‘Tis the season to sparkle at Melrose Arch.

The Destination Christmas campaign communications exude an aura of opulence and sophistication. With a colour palette dominated by lush forest green and decadent rich gold, the iconography encapsulates an upmarket approach to convey the essence of the season. Classic Christmas iconography is sprinkled throughout the materials, alluding to timeless traditions while masterfully conveying the centre’s premium appeal and the abundance of luxurious experiences on offer during this special time of year.

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