Tata Motors Passenger Vehicles (TMPV), a subsidiary of Tata Motors—India’s largest automotive manufacturer has formally re-entered the South African passenger vehicle market, marking the beginning of a new era for the company and its brands.
I attended the launch event, held at The Galleria in Sandton, Johannesburg, and this included the unveiling of four dynamic models: the Harrier, Curvv, Punch, and Tiago—each engineered to meet the diverse mobility needs of South African consumers.
This strategic re-entry is underpinned by a strong alliance with Motus Holdings, South Africa’s foremost automotive group. The timing couldn’t be more fitting—TMPV has recorded exceptional growth, scaling from just 170,000 units in 2020 to over 560,000 units in 2024, reflecting an impressive 350% increase. As the pioneer in automotive safety in India, TMPV takes pride in offering a portfolio where all models are rated 4 or 5 stars by the globally recognised New Car Assessment Programs, including Global NCAP (GNCAP) and Bharat NCAP (BNCAP)—India’s official safety rating system.
Continue reading →