“I approached the competition expecting a pageant. I walked out with an MBA in life,” says Erin-Jane Miller, the reigning Mrs South Africa. Like thousands before her, Miller discovered that behind the glamour of the crown lies an intensive leadership and women’s empowerment programme that has helped launch successful entrepreneurs, community leaders, and global changemakers.

As entries open for 2025, Mrs South Africa, powered by headline sponsor iME, is now seeking its next cohort of ambitious women ready to transform their lives and communities, and to become the best versions of themselves.

CEO Joani Jacobs is optimistic for the coming year, revealing that applications for the previous season shattered all former records. “The 2024 season showcased the talent of our local women on a scale rarely seen in South Africa, and given its success, we feel confident that the coming year will be our most exciting and popular yet, raising the competition’s standard even higher.”

“But what matters most is the impact the programme has on our participants, and what they’re able to achieve after taking part. The Class of 2024 experienced some phenomenal accomplishments, including collectively raising over R400 000 for charity – in addition to a number of other personal success stories.

The Mrs South Africa programme aims to prepare contestants for a life of purpose-driven success and self-empowerment, equipping participants with valuable life skills such as leadership development, financial management, effective communication, and personal branding.