I recently attended a launch event where TikTok announced that it has partnered with the 28th South African Music Awards (SAMA28), to introduce the inaugural public-voted “TikTok Viral Song of the Year” category. This award recognises and celebrates local songs and artists that have dominated the entertainment platform in South Africa in the past year.

A number of the most popular songs of the past year made their debut on the entertainment platform before shooting to the top of the music charts globally – earning the platform its well-deserved spot in the music industry.

The TikTok Viral Song of the Year nominations can be voted for exclusively on TikTok from Thursday, 11 August at midday until 24 August, and the winner will be announced at the live SAMA event taking place on 28 August 2022 in Sun City, North West.