A new face has joined the CATRICE family. Beloved South African model and television presenter Minki van der Westhuizen, who most recently premiered her very own Afrikaans talk show simply titled “MINKI” has been named the newest local brand ambassador for the German makeup brand. As part of her partnership with the brand, Minki will star in the MinkiXCATRICE campaign.
Willemien ‘Minki’ van der Westhuizen – the former presenter of “Pasella” on SABC 2 and the Afrikaans dating reality series “Boer Soek ‘n Vrou” – is admired not only for her drop-dead beauty, but also for her amazing character. The mother and wife who has won many hearts with her outstanding presenting skills is a role model for many people. This is an aspect that has made her acquire more than 192 000 followers on Instagram and 199 000 on Facebook. In an Influencer capacity, Minki was voted the most approachable, sincere and trustworthy by women in South Africa in a recent Garnier influencer survey.
Inspired by the trends in the fashion capitals of the world, CATRICE is an innovative and luxury-inspired makeup line with an affordable price tag and clean products you can feel good about. Professional makeup artists and influencers alike have been raving about the brand’s game-changing complexion products that rival the formulations of high-end brands, namely the HD Foundation, Liquid Camouflage Concealer as well as the Prime and Fine Primers and Sprays. Beyond that, CATRICE does not carry out or commission any testing on animals. Currently, more than 80% of the range is vegan, however, the brand is moving towards being 100% vegan.
Speaking on the partnership, CEO of Cosmetix Cindy Nell-Roberts says that Minki is the quintessential CATRICE woman – she is authentic, glamorous and has long used and loved CATRICE makeup.
“Minki – who is relatable as a mother, wife, daughter, sister and friend – values the high quality of CATRICE at affordable prices with no smoke and mirrors, giving all the savings back to our customers. What’s more, we are excited that she is passionate about helping her fans and followers learn how to do their makeup.” Cindy concludes, “Working with Minki is always a pleasure – her unique personality and enthusiasm for life embody the CATRICE brand values.”
Minki made her debut brand appearance for the MinkiXCATRICE campaign in December 2021. She will showcase the same talent that makes her one of the media and entertainment industry’s most wanted names alongside fellow brand ambassador Anele Zondo. CATRICE’s range of cult-favourite face, lip, eye and skincare products are available at selected Clicks, Dis-Chem, Superbalist, Takealot.com and House of Cosmetics.