German makeup brand CATRICE, represented by Cosmetix in South Africa, has appointed TV presenter, actress and model Anele Zondo as its new local brand ambassador.
Taking to social media, the ever-sassy and fun-loving Anele said that she was excited to sign a first-of-its-kind deal in Africa. The One Mic and Massive Music host’s acting career began with a recurring role in the second season of the Mzansi Magic drama series It’s Complicated, followed by Saints and Sinners and award-winning soapie The River. Anele has also just launched her rap career with her debut single “Ingwe” featuring Given Zulu, which has been well received by the public.
With a combined social media following of almost one million, ‘Ney the bae’ (as she is affectionately known) has created a base of ‘bae’ supporters who follow her for her inspiration, aesthetic, constant elevation and boss babe vibes.
With her new role, Anele will be featured in the upcoming AneleXCatrice campaign. Taking its inspiration from the fashion capitals of the world, CATRICE’s premium quality cosmetics range brings ultra-glam products to beauty lovers at a fraction of the price. The range offers a wide selection of colours, styles and formulas that capture every trend as it emerges. The brand’s complexion products – namely the HD Foundation, Liquid Camouflage Concealer as well as the Prime and Fine Primers and Sprays – have a cult following in South Africa and beyond.
What’s more, CATRICE’s high-quality ingredients, luxurious textures and innovative formulas are 100% cruelty-free, with more than 80% of the range being vegan, too.
Commenting on the new partnership, CEO of Cosmetix Cindy Nell-Roberts says that the brand distributor – which also represents essence, Caribbean Tan and Viro Clean – is delighted to have signed this major deal with Anele, who is a pioneer in the fashion and beauty world.
The AneleXCatrice campaign launched in December 2021. CATRICE products are currently available at Clicks, Dis-Chem, Superbalist, Takealot.com and House of Cosmetics.