Category Archives: Fun for the kids

Melrose Arch Unveils “Destination Christmas” Campaign

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As the calendar inches closer to the most wonderful time of the year, Melrose Arch, Gauteng’s premier mixed-use precinct and lifestyle destination, is thrilled to announce its festive season campaign. With an air of excitement and anticipation, Melrose Arch proudly presents Destination Christmas.

Driven by experiential marketing, the campaign includes the creation of an immersive Christmas ambience, premium branded experiences, live entertainment and enhanced, themed retail offerings to provide the ultimate destination to celebrate the enchantment of the season in Johannesburg. Aptly conveyed in the campaign’s slogan, ‘Tis the season to sparkle at Melrose Arch.

The Destination Christmas campaign communications exude an aura of opulence and sophistication. With a colour palette dominated by lush forest green and decadent rich gold, the iconography encapsulates an upmarket approach to convey the essence of the season. Classic Christmas iconography is sprinkled throughout the materials, alluding to timeless traditions while masterfully conveying the centre’s premium appeal and the abundance of luxurious experiences on offer during this special time of year.

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Play Room is South Africa’s Newest 24-hour Children’s TV Channel

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Play Room, South Africa’s newest 24-hour Children’s TV Channel went live at 3pm on 6 November, kicking off with the channel’s flagship show, Play Room Live! – a multilingual live studio show which brings a fresh cohort of youthful talent to the screen. Presenters include Thando Madondo, Thato Benani, Paballo Koza, Shudu Mathagwa, Kgaohelo Moloi, Ipeleng Malepe and sign-language interpreter Kanya Msweli making their debuts.

Play Room will combine education and entertainment in a uniquely local package carrying original South African and popular international content, including favourite animated titles dubbed into isiZulu, such as Cocomelon and Akili and Me.

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Disney Africa and LIFT Unveil Plane Livery This Holiday Season

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The Walt Disney Company Africa and LIFT recently unveiled a co-branded celebratory aircraft livery to kick-off Disney’s biggest festive campaign to date in South Africa, “May Your Wishes Come True”.

The livery features some of the most iconic and memorable characters from Disney, MARVEL and Star WarsM, including: Disney’s Mickey and Minnie Mouse, Moana, Black Panther, GroguM, Elsa, Spidey. A brand new character also makes an appearance, Asha, from Walt Disney Animation Studios’ upcoming “Wish”, which releases in cinemas nationwide from 22 November.

The Disney inspired plane (tail number ZS-GAS) will appear in South African skies and at airports from 20 October and service routes between Johannesburg, Cape Town and Durban.

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KFC as Comic Con Africa’s Wingman

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Comic Con Africa, the continent’s most epic pop culture event, is thrilled to have its official wingman, KFC Africa, as its headline sponsor again for this year’s festival over Heritage Day Weekend (22 to 25 September 2023 at Nasrec). Brimming with excitement and armed with their famous secret recipe, KFC is ready to take centre stage once again as the official Wingman of Comic Con Africa.

With the Comic Con Africa festival continuing to grow – offering more for pop culture and gaming fans than ever – the iconic fast-food brand dons its Wingman cape to join forces with Comic Con Africa, providing fans and attendees with an unforgettable experience. The partnership promises an action-packed event filled with delectable delights and finger-lickin’ good fun.

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Telkom VS Gaming at Comic Con Africa 2023

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Telkom VS Gaming, the official gaming and connectivity partner of Comic Con Africa, is set to elevate the gaming experience where they will once again host the league finals between 22-25 September 2023.

Comic Con Africa promises an action-packed weekend where esports competitions, cosplay, artists, and gaming enthusiasts come together to celebrate pop culture and gaming.

Telkom remains committed to driving the local esports industry forward by providing improved spectator access, increased awareness, education, and a fun and rewarding environment for both professional and casual gaming enthusiasts. This year, Telkom will elevate the gaming experience for fans and participants alike in the gaming hall where attendees will witness the Telkom VS Gaming Masters, the Telkom VS Gaming Championships, eDiski and High School eSport League (HSEL) finals.

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