Category Archives: Fashion

Tyla Stuns in Front Row at Dolce & Gabbana

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Images Courtesy of Dolce & Gabbana and Lucas Possiede

Milan based Fashion heritage brand, DOLCE AND GABBANA’S SPRING/SUMMER 2023 show was a stunning affair that left attendees in awe of the brand’s innovative and unique approach to fashion. The runway show featured over 75 stunning looks, each one more impressive than the last. But it wasn’t just the fashion that impressed the audience, it was also the star-studded guest list that included some of the biggest names in the entertainment industry. So, it goes without saying that having TYLA sitting front row was an incredible moment! It was TYLA’s first-ever fashion debut, and she did it big! DOLCE AND GABBANA seated South African rising pop star TYLA front row right next to global icons Kim Kardashian and J Balvin. She attended the show wearing a vintage archived look from the early 90s. 

The photos of her seated next to Kim Kardashian were shared widely on social media, further cementing her status as a rising pop star. Tyla broke the internet with her jaw-dropping avant-garde look for the show which garnered attention from new fans worldwide. She had everyone stunned by her beauty with many asking on TikTok “Who is that girl next to Kim?” 

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Rookie USA raises R50 000 For Lighthouse Baby Shelter

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In the spirit of giving back, Rookie USA SA recently hosted its annual handover celebration with local charity Lighthouse Baby Shelter. Rookie USA SA has always been committed to being more than just a fashion brand by collaborating with local South African influencer kids and their parents, the brand was able to raise a sum of R50 000 to support the shelter in whatever they may need.

The Lighthouse Baby Shelter was founded in 2008 by Eleanor Dustan who has always been passionate about children. The shelter cares for newborns and children from birth, who have been neglected or abused by previous families.

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‘WE ARE EGG’ Officially Launches in Johannesburg

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Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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KENDALL + KYLIE Launch in South Africa

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KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner. With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.

Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.

By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups. 

The KENDALL + KYLIE audience are social media followers and savvy web users who closely follow fashion trends every season.

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WE ARE EGG opens in Rosebank, Johannesburg

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The award-winning next generation experiential department store, We Are EGG opened its 2nd store at The Zone in Rosebank last week. The first day of trading was a massive success with Jo’burg shoppers queuing an hour before the official store opening to shop and support local and international brands.

Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Jo’burg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store. The beautifully curated 3000 SQM space features the very best local and international in mens, womens and kids fashion, beauty, home and jewellery departments and a high-energy, quintessential restaurant & bar, all under one roof.

Much like Selfridges, We Are EGG Rosebank is a wonderland not only fashion enthusiasts, but all lovers of high-end retail experiences, appealing to the hyper connected Jo’burg customer. With the spirit of an independent, EGG has the scale of a department store. The 150 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.

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