Category Archives: Fashion

Levi’s® Offers R15,000 Grand Prize in its Hunt for the Oldest 501® Jeans in South Africa

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Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers and collectors to take up the challenge and stand a chance to win R15,000, along with additional prizes up for grabs.

Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

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Dad’s Day Out with WE ARE EGG and Legends Barbers

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To take the Father’s Day shopping experience to the next level, WE ARE EGG has partnered with Legends Barbers, renowned experts in grooming services. WE ARE EGG invites all their male-identifying shoppers to join them for the ultimate Dad’s Day Out. The talented barbers from Legends Barbers will be on-site, offering a range of services such as light trims, hairline or fade clean-ups and beard trims. While shoppers and their dads enjoy their grooming sessions, they will be treated to complimentary beers from Jack Black. 

Make this Father’s Day one to remember with WE ARE EGG! 

Visit their stores on the 16th and 17th of June 2023, from 12h00 to 16h00, in Rosebank, Johannesburg and Cavendish Square, Cape Town.  

weareegg.co.za

Rubicon’s Latest Collection at SA Fashion Week

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21 April 2023 saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week.

Commemorating twenty-one years as a style and culture institution in South Africa’s fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe. 

Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother was inspired to stop and sleep over while the other two traveled on. He awoke the next morning to the breathtaking sight of Mapungubwe’s landscape with it’s beautiful salt pans. This brother went on to establish the kingdom that would later be known as both an economic and cultural trading hub inviting travelers from throughout the continent as well as overseas, including Europe and Asia to make the journey to trade in gold, pottery, beading, and other items that were highly coveted in the great iron age. 

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Tyla Stuns in Front Row at Dolce & Gabbana

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Images Courtesy of Dolce & Gabbana and Lucas Possiede

Milan based Fashion heritage brand, DOLCE AND GABBANA’S SPRING/SUMMER 2023 show was a stunning affair that left attendees in awe of the brand’s innovative and unique approach to fashion. The runway show featured over 75 stunning looks, each one more impressive than the last. But it wasn’t just the fashion that impressed the audience, it was also the star-studded guest list that included some of the biggest names in the entertainment industry. So, it goes without saying that having TYLA sitting front row was an incredible moment! It was TYLA’s first-ever fashion debut, and she did it big! DOLCE AND GABBANA seated South African rising pop star TYLA front row right next to global icons Kim Kardashian and J Balvin. She attended the show wearing a vintage archived look from the early 90s. 

The photos of her seated next to Kim Kardashian were shared widely on social media, further cementing her status as a rising pop star. Tyla broke the internet with her jaw-dropping avant-garde look for the show which garnered attention from new fans worldwide. She had everyone stunned by her beauty with many asking on TikTok “Who is that girl next to Kim?” 

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Rookie USA raises R50 000 For Lighthouse Baby Shelter

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In the spirit of giving back, Rookie USA SA recently hosted its annual handover celebration with local charity Lighthouse Baby Shelter. Rookie USA SA has always been committed to being more than just a fashion brand by collaborating with local South African influencer kids and their parents, the brand was able to raise a sum of R50 000 to support the shelter in whatever they may need.

The Lighthouse Baby Shelter was founded in 2008 by Eleanor Dustan who has always been passionate about children. The shelter cares for newborns and children from birth, who have been neglected or abused by previous families.

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