Rookie USA raises R50 000 For Lighthouse Baby Shelter

In the spirit of giving back, Rookie USA SA recently hosted its annual handover celebration with local charity Lighthouse Baby Shelter. Rookie USA SA has always been committed to being more than just a fashion brand by collaborating with local South African influencer kids and their parents, the brand was able to raise a sum of R50 000 to support the shelter in whatever they may need.

The Lighthouse Baby Shelter was founded in 2008 by Eleanor Dustan who has always been passionate about children. The shelter cares for newborns and children from birth, who have been neglected or abused by previous families.

“It was my calling to take in abandoned babies and children and create a place they can call home, where they can grow, learn and have a place to come back to when needed.

The lighthouse shelter isn’t an institution, it’s a home with a mother that disciplines, that

teaches them responsibility, that loves, and aims to help them grow to become responsible

adults.” says Lighthouse founder Eleanor Dustan.

Lighthouse Baby Shelter founder Eleanor Dustan

In addition to the R50 000 donation, Rookie also gifted the children with a variety of apparel and accessories to kick off the school year, following the shelter’s Christmas wish list, which you can access in the link below, as well as Eleanor’s expression as to how important education is to the children at the lighthouse:

Rookie USA SA finds the experience of being able to give back to the community heart-warming as they always strive to make a difference in the lives of children and organizations in South Africa. The brand aims to continue giving back and partnering with different organizations to help make a difference, whether big or small.

“Children are at the heart of our brand, as a brand that has always been for the kids and driven by the kids. We truly believe that the future of our country’s well-being will be run and

shaped by the child from today. Rookie USA SA is grateful for the great work individual unsung heroes like Eleanor Dustan do out of the goodness of their hearts, daily. All children deserve a fighting chance to a bright future. We are very pleased to have contributed to the Lighthouse Baby Shelter this sum of money, which will be utilised to shape their future.”

Tebogo Motlhamme – Rookie USA SA Marketing Manager.

Rookie USA SA Team; Sasha Kista and Tebogo Motlhamme with Eleanor Dustan

“We are really grateful to Rookie USA, for taking it upon themselves to do this for the kids at

the lighthouse. We are always appreciative of anything that comes through the doors as it

always makes a difference to the children”, Eleanor expressed in closing.

About Rookie USA

Rookie USA is a kids-only, multi-branded premium retail destination, now in South

Africa. It is a retail experience focused on kids from the ages of 0-20 years old

ranging from apparel to accessories and footwear. Rookie USA offers consumers a

collection of iconic brands including Converse, Nike, Jordan, Hurley and Levis to

provide a complete head-to-toe kid’s experience.

Check out Rookie USA’s website and Instagram page



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