Category Archives: Fashion

L’Oréal Paris Announces Sponsorship of Miss South Africa 2023

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L’Oréal Paris is thrilled to announce its sponsorship of Miss South Africa 2023.

As the official makeup, skin, and hair care sponsor for Miss South Africa 2023, L’Oréal Paris is dedicated to empowering women to embrace their worth and showcase their beauty inside and out.

In this ground-breaking partnership for the brand, L’Oréal Paris has provided an array of high-quality products to the finalists, ensuring they radiate confidence and glamour throughout the competition. Additionally, L’Oréal Paris has assembled a team of talented Makeup Artists who have contributed their expertise to the five-part reality “Miss South Africa” TV series and the highly anticipated Miss South Africa finale.

What sets this sponsorship apart is L’Oreal Paris’ commitment to inclusivity and diversity. This aligns with the recent rule changes for Miss South Africa 2023, allowing married women and those with children to participate in this iconic contest for the very first time. The age limit has also been modified, reflecting a bold approach that embraces L’Oreal Paris’ long-standing commitment to supporting all women worldwide.

With this collaboration, L’Oréal Paris aims to inspire everyone to “Walk Your Worth.”

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Sandton City spearheads the integration of AI in “Future Icons” campaign

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True to its promise to stay at the forefront of the African retail landscape, Sandton City has taken another leap forward. In 2022, the centre launched its “City of Icons” campaign, profiling iconic fashion staples such as the little black dress, denim, trench coat, hoodie and suit, with shoes, sunglasses, handbags, and lipstick, all must-haves for any fashion forward shopper. Now, the esteemed shopping centre has taken the campaign to another level, inviting shoppers to imagine what the city of icons will look like, in the future, featuring these iconic items, tech-nified.

Driven by a futuristic vision, tech savvy shoppers will be delighted to see artificial intelligence (AI) generated iterations of these items, and others, crafted in the same approach, that propel the imagination on a futuristic journey. Generated using a Midjourney Bot on Discord, a generative artificial intelligence program, the campaign aims to help visitors to the centre envisage incorporating these essential items into their future fashion routines and to imagine future possibilities, where technology and icons integrate.

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Levi’s® Offers R15,000 Grand Prize in its Hunt for the Oldest 501® Jeans in South Africa

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Levi’s® has launched a nationwide hunt for the oldest pair of 501® jeans in South Africa. To celebrate their 150th birthday this year, the brand is calling on all fashionistas, denim-lovers and collectors to take up the challenge and stand a chance to win R15,000, along with additional prizes up for grabs.

Levi’s® 501® jeans are more than a pair of pants. These iconic jeans have cemented themselves as a symbol of individuality and self-expression, encapsulating the ethos of generations past and present. To celebrate the countless stories told by Levi’s® 501® jeans over the past 150 years, Levi’s® presents the The Oldest 501® Hunt—a nationwide search for the oldest pair of 501®s. 

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Dad’s Day Out with WE ARE EGG and Legends Barbers

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To take the Father’s Day shopping experience to the next level, WE ARE EGG has partnered with Legends Barbers, renowned experts in grooming services. WE ARE EGG invites all their male-identifying shoppers to join them for the ultimate Dad’s Day Out. The talented barbers from Legends Barbers will be on-site, offering a range of services such as light trims, hairline or fade clean-ups and beard trims. While shoppers and their dads enjoy their grooming sessions, they will be treated to complimentary beers from Jack Black. 

Make this Father’s Day one to remember with WE ARE EGG! 

Visit their stores on the 16th and 17th of June 2023, from 12h00 to 16h00, in Rosebank, Johannesburg and Cavendish Square, Cape Town.  

weareegg.co.za

Rubicon’s Latest Collection at SA Fashion Week

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21 April 2023 saw the House of Rubicon bring to life an authentic celebration of heritage with the showcasing of their latest collection at South Africa Fashion Week.

Commemorating twenty-one years as a style and culture institution in South Africa’s fashion landscape, Rubicon’s Spring/Summer 2023 collection marries the eastern and western influences with African elegance, while paying homage to the reimagined Myth of Origin story about the lost kingdom of Mapungubwe. 

Founder and Creative Director, Hangwani Nengovhela draws inspiration from the landscapes and artifacts recovered at the world heritage site. The kingdom’s origins, passed through oral history, tell a tale of three brothers journeying through the region. One brother was inspired to stop and sleep over while the other two traveled on. He awoke the next morning to the breathtaking sight of Mapungubwe’s landscape with it’s beautiful salt pans. This brother went on to establish the kingdom that would later be known as both an economic and cultural trading hub inviting travelers from throughout the continent as well as overseas, including Europe and Asia to make the journey to trade in gold, pottery, beading, and other items that were highly coveted in the great iron age. 

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