L’Oréal Paris Celebrates the Appointment of Thuso Mbedu as Sub-Saharan Africa Ambassador and Launches Glycolic Bright Range in South Africa

Thuso Mdedu

L’Oréal Paris, the #1 Beauty Brand Worldwide*, hosted a star-studded event at the Sandton Convention Centre on Friday, August 11, to celebrate the appointment of international actress Thuso Mbedu as its Sub-Saharan Africa Ambassador and Spokesperson. The glamorous occasion also marked the launch of the highly anticipated Glycolic Bright range in South Africa.

The event showcased the beauty and elegance synonymous with the L’Oréal Paris brand, with prominent figures from the South African media and content creation industries in attendance. Dressed in stunning Parisian Black Tie attire, the guests added a touch of sophistication and glamour to the evening. 

“It has been a night of exploring, experiencing and finding our peace and place in a world where Melanin girls are sometimes forgotten, but we are here to tell you we are worth all of it; we are giving’, we are present, and we are taking our place at the table!” said MC Poppy Ntshongwana.

Thuso Mbedu recognized worldwide for her exceptional talent and inspiring presence, was officially announced as L’Oréal Paris’ Sub-Saharan Africa Ambassador during the event. As a true embodiment of confidence and individuality, Thuso perfectly represents the values of the “Walk Your Worth” campaign, which aims to empower women to embrace their uniqueness and celebrate their self-worth.

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L’Oréal Paris Announces Sponsorship of Miss South Africa 2023

L’Oréal Paris is thrilled to announce its sponsorship of Miss South Africa 2023.

As the official makeup, skin, and hair care sponsor for Miss South Africa 2023, L’Oréal Paris is dedicated to empowering women to embrace their worth and showcase their beauty inside and out.

In this ground-breaking partnership for the brand, L’Oréal Paris has provided an array of high-quality products to the finalists, ensuring they radiate confidence and glamour throughout the competition. Additionally, L’Oréal Paris has assembled a team of talented Makeup Artists who have contributed their expertise to the five-part reality “Miss South Africa” TV series and the highly anticipated Miss South Africa finale.

What sets this sponsorship apart is L’Oreal Paris’ commitment to inclusivity and diversity. This aligns with the recent rule changes for Miss South Africa 2023, allowing married women and those with children to participate in this iconic contest for the very first time. The age limit has also been modified, reflecting a bold approach that embraces L’Oreal Paris’ long-standing commitment to supporting all women worldwide.

With this collaboration, L’Oréal Paris aims to inspire everyone to “Walk Your Worth.”

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Dr Reza Mia’s “Do’s and Don’ts” of Cosmetic Treatments

Once stigmatised, cosmetic procedures have soared in popularity in recent years, sparking booming demand for injectables and dermal fillers among South Africans seeking to enhance their looks. But there are a few key “do’s and don’ts” to be aware of if you want to achieve the best-looking results, states aesthetic expert Dr Reza Mia.

Owner of the Anti-Aging Art medical aesthetic and holistic wellness centre in Johannesburg, Dr Reza notes that in parallel to the growing popularity of cosmetic treatments, he has also seen an uptake in patients seeking to fix issues with their fillers and injectables.

“Aesthetic medicine is really a blend of art and science, and it takes time, knowledge, and skill to become an expert in the area, much like any other field of medicine. Many patients have approached doctors who don’t work exclusively in the field or who have not completed higher education in the aesthetic or regenerative field. Then, when they are dissatisfied with their results, they realise that they should be more discriminating and rather consult professionals who focus on aesthetics and practice it full-time,” he says.

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L’Oréal Paris Appoints Their First Sub-Saharan African Dermatologist – Dr Ayanda Motau

Dr Ayanda Motau

L’Oréal Paris recently announced their partnership with Dermatologist Dr Ayanda Motau. A first ever for the African continent. 
 
L’Oréal understands that there is no “one-fits-all” approach when it comes to beauty on the African continent. Their mission is to offer women and men in Africa the best of cosmetics innovation in terms of quality, efficacy, and safety because at L’Oréal, beauty is a science, a language and even a commitment. This partnership with Dr Motau represents a significant step towards this strategic mission.
 
Dr Motau is a young South African Dermatologist specialising in skin conditions affecting African skin and will be representing the Sub-Saharan Africa on their International Board of Dermatologists.

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‘WE ARE EGG’ Officially Launches in Johannesburg

Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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