As millions tune in daily, TikTok has become a global stage for South African talent, emanating originality, energy, and passion. From comedians and dancers to musicians and makeup artists, the platform boasts a diverse spectrum of entertainment that resonates with audiences worldwide.

South African creators and influencers have etched their mark on this international stage, leaving an indelible impression.

The richness of South African talent on TikTok spans diverse genres and niches. Comedians bring laughter with witty skits, and dancers dazzle with their moves, musicians captivate with Amapiano rhythms, and makeup artists add sparkle to beauty trends. Meanwhile, DIY enthusiasts share life-changing hacks, contributing to the vibrant creative community.

Year-On-TikTok 2023 isn’t merely a celebration of trends; it invites users to revisit their favourite memories in true TikTok style. Through the power of community, the app has connected people from all walks of life, fostering a sense of inclusivity.

Bianca Sibiya, Head of Content Operations for Sub-Saharan Africa, delves into the true meaning of the campaign: “TikTok is a platform that celebrates creativity and unites people globally. Its community-driven essence means anyone can become a creator and share their stories with a global audience.”
Sibiya emphasises, “#YearOnTikTok 2023 sets a benchmark for creativity, innovation, and meaningful connection. With its commitment to recognising top creators and their impactful work, this initiative aims to inspire, guide and empower the next generation of talent.”

Let’s dive into the year that was and explore the mind-blowing trends that came with it.