Africarare, Africa’s first metaverse is set to unlock African creativity and connect Africa to the global digital economy. At an event in Johannesburg on 28 February 2022, plans were announced for commercialisation of the 3D virtual reality experience, that is set in Ubuntuland, a virtual world that marries creativity, cryptocurrency and commerce. 

Firstly, virtual land will soon be available to purchase and develop with MTN, Africa’s largest multinational mobile telecommunications company, joining Africarare with an upcoming 12×12 village (144 plots of real estate) secured in Ubuntuland. Additionally, M&C Saatchi Abel have entered the metaverse as the first South African advertising agency to do so. There will only ever be 204 642 plots of land available, made up of different village sizes in various community hubs. The land is positioned and priced according to a tiered value system.

Landholders will be able to customize their 3-D land spaces, such as hosting shops, producing resources, renting virtual services and developing games or other applications. Designated spaces will serve the community for work, play and wellness purposes, including state of the art meeting rooms, online therapy rooms (with optional anonymity), concert stages, film festival spaces, meditation lounges and other dynamic interactive environments. And, there’s more to come, such as staking, DAO (decentralized autonomous organization) and blockchain play-to-earn gaming.