Maybelline Partners with LIFT for “LIFT Your Lashes Sky High” Campaign

Maybelline is thrilled to announce its collaboration with LIFT for the ground-breaking “LIFT Your Lashes Sky High” campaign.

This unique partnership marks the first-ever beauty brand collaboration for LIFT, combining the worlds of beauty and travel innovatively and excitingly.


The “LIFT Your Lashes Sky High” campaign has taken off and started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences. This initiative aims to celebrate Maybelline’s Sky-High Mascara in partnership with LIFT, bringing together beauty enthusiasts and travel aficionados in a one-of-a-kind experience.

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Soft Glam Evening Make-Up Look

I used to be a TV Producer and I would accompany celebrity guests whom I had booked for our show, to hair and make-up. The irony is that I never got a “face beat” myself, until today. I usually wear minimal everyday make-up, but one can create “red carpet” looks with one’s own make-up and brushes. My niece, @nurul’ayncassiem @_foxybeauty is the Make-Up Artist (MUA) who done my “soft glam evening” look in this post. She used items from my own make-up drawers such as @essence_cosmetics @maccosmetics @maybelline and @woolworths_sa.

A lot of talent and skill is needed to become a Make-Up Artist, as you are literally transforming someone’s appearance from drab to fab! Should you wish to book Nurul-Ayn Cassiem, please contact her via Hello.foxybeauty@gmail.com or follow her on Instagram @_Foxybeauty.

Take a look at my transformation in this vertical video or check it out on my IG TV channel here.