The Unveiling of the new Edgars Beauty Stores

Celebrity Make-Up Artist and The Bachelor contestant, Gina Myers, was our MC

Edgars has officially launched Edgars Beauty to the public and to the who’s who in the beauty industry.

The transition of the new Edgars Beauty store formats started last year July, creating much more exciting and welcoming environments, where beauty fanatics can transcend to “Beauty Heaven” and ignite their senses, through touch, feel and smell. Customers will get an opportunity to play with colour, learn to apply make-up and/or have a make-over. Not only is the Edgars Beauty store a haven for all things beauty, one is guaranteed to get coveted exclusive international brands like Inglot, a master colour brand that affords customers the opportunity to build their own palettes, and the crème de la crème of beauty connoisseur brands like Dior, Guerlain, Givenchy, Benefit and many-many more.

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Edgars Home Launch

Edgars recently re-launched its Homeware range, now called Edgars Home, at a very exclusive and innovative experience at a beautiful show house in the upmarket suburb of River Club, in Johannesburg.

Invited guests, including media and Edgars Home suppliers, were able to walk through the house, which was entirely decorated with Edgars products and in particular, their new and luxurious Hotel Collection as well as the fashionable Private Collection. I was very impressed!

Seeing all their homeware products on display made me feel like I was walking through one of the very popular home décor or home improvement television show locations. This left me feeling very inspired, with many new ideas of how I can implement the looks back at my own home, and quite a few more for my vision board!

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