HERSH announced as Apple Music Up Next artist in South Africa

Capetonian singer-songwriter and producer HERSH (real name Herschel Snyders) is the latest Apple Music Up Next South Africa artist. The South Africa program, which launched earlier this year is a local version of Apple Music’s global emerging artist platform geared towards identifying and showcasing rising talent.

With a versatile sound that fuses elements of Hip-Hop and R&B, the 24-year-old singer had this to say about being selected for the program:

“I am proud and honoured to be selected as the Apple Music’s Up Next South African artist,” he tells Apple Music. “It makes me happy knowing that I am doing what I love and that my music has a relatable experience or has made someone feel good. I’m all about chasing my dream and in my music I encourage people to do the same and these things help make your dream come true!’

After a High School talent show uncovered HERSH’s immense talent at the age of 15, he decided to pursue a career in professional football instead. However when his dreams as a footballer weren’t realised, HERSH turned to music – first as his therapy, and then as his ambition and passion.

HERSH made his mark on SA’s music scene in mid-2020 after taking part in the Red Bull Made in 72 Hours project, which saw him collaborate with Gina Jeanz and Juzzy CPT, in isolation, to create the standout R&B track “Tonight”.

With an acute attention to detail present in every aspect of his craft, HERSH’s signature style is a blend of old and new school Hip-Hop beats. He quickly caught the attention of Sony Music Entertainment Africa who immediately signed him. 

HERSH’s debut EP “Peace Of Mind”, draws musical inspiration from future soul singer Masego, and rappers Ty Dolla Sign and Drake, however the majority of his influence is born from his lived experiences. The EP’s lead single, “Enough”, is a standout with synthesized harmonies and subtle electronics that form a solid foundation for his R&B-rooted vocals.

As the latest Up Next artist to be spotlighted in South Africa, HERSH will be featured across Apple Music’s South African Up Next playlist https://apple.co/3eITdJd. The curated playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music’s editors from around the world. The playlist is genre agnostic and represents a line-up of artists Apple Music’s global editors are passionate about and eager to expose to a larger audience. 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks,Tate McRae and Foushée.

About Apple Music

Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 70 million songs, thousands of playlists, and daily selections from the world’s  best music experts, including all of the artists and hosts broadcasting daily across its Apple Music 1, Apple Music Hits, and Apple Music Country global live streams. Since 2015, Apple Music has welcomed tens of millions of subscribers in 167 countries. Streaming seamlessly to iPhone, iPad, Apple TV, Mac, Apple Watch, iPod touch, CarPlay, popular smart TVs, smart speakers, Android and Windows devices, and online at music.apple.com, Apple Music is the most complete music experience on the planet. Apple Music offers a free 3-month trial with no commitment and is ad-free.

LootLove joins as new host of Africa Now Radio on Apple Music 1

South African TV presenter and radio personality Luthando Shosha — aka LootLove — is taking over as the new host of Africa Now Radio on Apple Music 1, beginning Sunday, 13 June 2021.

Africa Now Radio, Apple Music radio’s first global African music radio show, recently celebrated its one-year anniversary. Over the past year, the show has featured exclusive interviews with Davido, Nasty C, Tiwa Savage, Rayvanny and many of the biggest and brightest artists spanning the African continent, debuted over 250 new releases, and introduced Apple Music subscribers around the world to over 50 of Africa’s hottest new artists, from Omah Lay to Tems. Based on the Africa Now playlist, Africa Now Radio with LootLove will continue to showcase the latest African sounds, be it amapiano, afrobeats, highlife, alte, house, hip-hop, bongo flava, or kuduro.

“I am beyond elated to host Africa Now Radio,” said LootLove. “This is a big moment for the universal language that is music. A moment that continues to shine a light on our continent, my home country  — South Africa — and on all the magical talent we have. I am looking forward to seeing more, experiencing more and learning more through the beauty of Africa’s music. From the Cape to Cairo and to the rest of the world.”

On her debut episode, LootLove will be joined by the legendary Angélique Kidjo, who will talk about her upcoming album “Mother Nature,” out on June 18, 2021. LootLove will also spotlight The Big 5 – the 5 hottest new African tracks of the moment – and the next generation of African superstars featured in Apple Music’s artist program and companion playlist Africa Rising. In the new Loot Loves feature, LootLove will select and play one track she loves from her favorite Apple Music African playlists.

Africa Now Radio with LootLove airs weekly on Sundays, beginning 13 June 2021, at 2pm Lagos / London / 3pm Johannesburg / Paris / 6am LA / 9am NYC on Apple Music 1. Listen via apple.co/_AfricaNow

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