Category Archives: Sports

L’Oréal Paris Partners with SA Rugby Stars Faf De Klerk and Cheslin Kolbe

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Cheslin Kolbe

In a move set to redefine men’s grooming, L’Oréal Paris South Africa proudly announces an inspiring new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. This dynamic collaboration will see Faf de Klerk lending his star power in L’Oréal Paris Elvive and Men Expert campaigns, while Cheslin Kolbe will spearhead the L’Oréal Paris Men Expert campaign. 

“The opportunity to partner with a brand like L’Oréal Paris, a brand synonymous with excellence, is truly an honour” says Faf de Klerk. “The brand resonates with my commitment to looking and feeling my best, both on and off the field.” 

Echoing this sentiment, Cheslin Kolbe added, “Partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. 

This campaign is about empowering men to embrace self-care and confidence. It’s a message that resonates deeply with me, both as an athlete and as a person.” 

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ESPN Africa Sports Fest

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Last week, my family and I attended the ESPN Africa Sports Fest, where we got to see first-hand what’s in store for sports fans across the continent and participated in themed sporting activities.

ESPN Africa is set to warm up the mid-year Winter viewing with a thrilling line-up of non-stop action from American leagues and brand new sports documentaries this season.

Guests at the ESPN Sports Fest included media, influencers, affiliates, clients and families, who enjoyed an NBA Basketball activation, together with photo opportunities with the Larry O’Brien Championship Trophy, an American football shoot the hoop activation, cricket fun, a Koodoo gaming station and soccer ball tricks with a local player. Former professional soccer player Janine Van Wyk, who played in the National Women’s Soccer League (NWSL) in the US, that ESPN broadcast, appeared at the event and shared her excitement that the league is now available for local audiences.

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Amex Tennis Town at Montecasino

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Following the announcement of their multi-year partnership in March 2024, Tennis South Africa (TSA) and American Express are pleased to host the Amex Tennis Town, a fan park during The Championships, Wimbledon 2024.

The Amex Tennis Town will be held from 5 to 14 July 2024 (from 1 pm to around 10 pm) at Montecasino and will host up to 1500 people per day.

The Amex Tennis Town aims to create a comprehensive fan zone that reimagines the traditional viewing experience by combining live Wimbledon screenings with a range of engaging activities and a food village which will provide a wide range of culinary delights including traditional favourites like strawberries and cream.

An interactive activation area will allow guests to engage with tennis-related activities. Attendees will be able to capture unforgettable moments with photo booths, dive into virtual reality tennis activations, and challenge friends at tennis gaming stations. Tennis enthusiasts will also be able to showcase their skills on a full-size tennis court with interactive coaching lessons.

The Amex Tennis Town will also feature live entertainment from DJs during breaks in play, providing a memorable and entertaining experience.

American Express Card Members will enjoy a 50% discount for entry to the Amex Tennis Town, priority seating at the front of the main viewing screen, 20% off at the Wimbledon Shop, 10% off on food and beverage, and other benefits such as branded gift packs.

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MTN SHIFT Gaming Experience

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Get ready for another exhilarating display of gaming prowess, MTN SHIFT Gaming Experience is back. Now in its second year, it is the largest national mall-based gaming tournament ever held in the country. This groundbreaking event will feature a series of eight qualifier events held at Hyprop Malls across the nation over the next four months, culminating in an epic National Final taking place at Canal Walk in Cape Town this September.

Christie Stanbridge, Hyprop’s Brand and Campaigns Marketing Manager, remarked, “The goal of our national gaming tournament is to create a vehicle for making esports accessible to everyone, breaking down barriers and removing the stigma that gaming is only for a certain age group. We aim to ensure that people from all walks of life can come together to play games and participate in the thrilling world of esports.”

Jason Probert, General Manager: Digital Services at MTN South Africa, expressed his excitement about the partnership with Hyprop on this landmark tournament: “We are thrilled to partner with Hyprop to bring this tournament to life. This event is a testament to the growing gaming culture in South Africa, and we are proud to support an initiative that not only showcases incredible talent but also brings communities together through the power of gaming. MTN is committed to driving digital innovation and creating unique experiences for gamers across the country.”

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All You Need To Know About The NFL Super Bowl 2024

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BALTIMORE, MARYLAND – JANUARY 28: Travis Kelce #87 of the Kansas City Chiefs reacts after catching a pass for a first down against the Baltimore Ravens during the first quarter in the AFC Championship Game at M&T Bank Stadium on January 28, 2024 in Baltimore, Maryland. (Photo by Patrick Smith/Getty Images)

It’s almost here. The 58th annual showdown between the top American Football teams, the 2024 American National Football League’s Super Bowl takes place this month and will broadcast live, exclusively across Africa on ESPN (Dstv 218, Starsat 248) and on ESPN2 (DStv 249) from 1:30 AM (CAT) on Monday 12 February 2024.

One of the most celebrated events on the U.S. sporting calendar, the annual championship game that will see the league’s top franchises competing to hold the coveted Vince Lombardi Trophy, will be repeated later in the day. On ESPN2, there will be rull repeats at 08:00 and 20:00, with a 14:00 slot scheduled for ESPN. A highlights package will air later in the week with broadcast slots to be confirmed. Extending beyond sport, the Super Bowl is a truly global cultural event, with high-entertainment value accompanying a nail-biting game.

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