Category Archives: Sports

How the French added an extra “Je ne sais quoi” to the 2024 Olympic Medals

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Winning an Olympic gold medal is a crowning achievement for an athlete, so it’s only fitting that the physical medal represents the significance. Every Olympic Games boasts a unique medal design. Still, Paris 2024 is particularly notable because winning athletes will take home a piece of the Eiffel Tower, an iconic landmark of the host city. The medals awarded at this year’s Summer Games are embellished with pieces of the Eiffel Tower.

An 18-gram hexagonal fragment of iron taken from the iconic Paris landmark, which was built for the 1889 World’s Fair, is embedded in each gold, silver and bronze medal. When the Eiffel Tower underwent renovations in the 20th century, they preserved and stored pieces of the original iron. Those chunks make up the hexagon figure in the middle of the Olympic gold medal, connecting the athletes and the audience to a rich historical past. The Eiffel Tower had a staring role in the Paris 2024 opening ceremony. From beaming lights and the Olympic rings to Celine Dion’s comeback performance, “La Tour Eiffel” showcased its grandeur to the world. And now, it will be part of the athletes’ medal collections.

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Last Chance To Nominate for the 2024 Momentum gsport Awards

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Over 300 nominations have already been submitted for the highly anticipated 2024 Momentum gsport Awards, Africa’s premier platform for celebrating women in sport. As the 19th edition of this prestigious event approaches, the excitement in the industry is rising.

Nominations for the awards close on Women’s Day, 9 August 2024, offering the public a unique opportunity to recognise women who are making waves in the sport. This year’s theme is particularly poignant as South Africa celebrates 30 Years of Freedom, highlighting the progress and achievements of women in sport over the past three decades.


The #gsport19 campaign invites everyone to play a part in determining who will be celebrated on the gsport Awards stage in Johannesburg this September. Last year’s Momentum Athlete of the Year was awarded to Andile Dlamini, the stellar Banyana Banyana and Mamelodi Sundowns goalkeeper. Previous recipients include luminaries like Shabnim Ismail, Hayley Nixon, and Lara van Niekerk.

There are 20 public categories open for nominations, recognising the contributions of athletes, administrators, media, sponsors, supporters, and coaches who collectively advance women’s sport.
Kass Naidoo, founder of gsport, shared her enthusiasm: “We are thrilled to see new names emerging from all corners of the country. It’s exciting to think about new faces owning their success at the Momentum gsport Awards in September. Each year, we urge the public to nominate their community heroes who are driving women’s sport forward. These awards are about celebrating fresh talent and ensuring the tireless efforts of women in sport receive the recognition they truly deserve. This is the Power of Recognition.”

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L’Oréal Paris Partners with SA Rugby Stars Faf De Klerk and Cheslin Kolbe

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Cheslin Kolbe

In a move set to redefine men’s grooming, L’Oréal Paris South Africa proudly announces an inspiring new campaign partnership with South African rugby icons Faf de Klerk and Cheslin Kolbe. This dynamic collaboration will see Faf de Klerk lending his star power in L’Oréal Paris Elvive and Men Expert campaigns, while Cheslin Kolbe will spearhead the L’Oréal Paris Men Expert campaign. 

“The opportunity to partner with a brand like L’Oréal Paris, a brand synonymous with excellence, is truly an honour” says Faf de Klerk. “The brand resonates with my commitment to looking and feeling my best, both on and off the field.” 

Echoing this sentiment, Cheslin Kolbe added, “Partnering with L’Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. 

This campaign is about empowering men to embrace self-care and confidence. It’s a message that resonates deeply with me, both as an athlete and as a person.” 

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ESPN Africa Sports Fest

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Last week, my family and I attended the ESPN Africa Sports Fest, where we got to see first-hand what’s in store for sports fans across the continent and participated in themed sporting activities.

ESPN Africa is set to warm up the mid-year Winter viewing with a thrilling line-up of non-stop action from American leagues and brand new sports documentaries this season.

Guests at the ESPN Sports Fest included media, influencers, affiliates, clients and families, who enjoyed an NBA Basketball activation, together with photo opportunities with the Larry O’Brien Championship Trophy, an American football shoot the hoop activation, cricket fun, a Koodoo gaming station and soccer ball tricks with a local player. Former professional soccer player Janine Van Wyk, who played in the National Women’s Soccer League (NWSL) in the US, that ESPN broadcast, appeared at the event and shared her excitement that the league is now available for local audiences.

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Amex Tennis Town at Montecasino

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Following the announcement of their multi-year partnership in March 2024, Tennis South Africa (TSA) and American Express are pleased to host the Amex Tennis Town, a fan park during The Championships, Wimbledon 2024.

The Amex Tennis Town will be held from 5 to 14 July 2024 (from 1 pm to around 10 pm) at Montecasino and will host up to 1500 people per day.

The Amex Tennis Town aims to create a comprehensive fan zone that reimagines the traditional viewing experience by combining live Wimbledon screenings with a range of engaging activities and a food village which will provide a wide range of culinary delights including traditional favourites like strawberries and cream.

An interactive activation area will allow guests to engage with tennis-related activities. Attendees will be able to capture unforgettable moments with photo booths, dive into virtual reality tennis activations, and challenge friends at tennis gaming stations. Tennis enthusiasts will also be able to showcase their skills on a full-size tennis court with interactive coaching lessons.

The Amex Tennis Town will also feature live entertainment from DJs during breaks in play, providing a memorable and entertaining experience.

American Express Card Members will enjoy a 50% discount for entry to the Amex Tennis Town, priority seating at the front of the main viewing screen, 20% off at the Wimbledon Shop, 10% off on food and beverage, and other benefits such as branded gift packs.

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