Category Archives: Sartorial Elegance

‘WE ARE EGG’ Officially Launches in Johannesburg

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Last week, I attended the official launch of the award-winning, next generation, experiential department store called We Are EGG at the Zone in Rosebank, with over 650 esteemed guests.

Boasting a long list of the whose who of the fashion and entertainment world in attendance, including TV royalty Candice Modiselle,  Angel Sithole, Thandy  Matlaila, Cedric Fourie, Jason Willemse and Sipho Eric Ndlovu, media personalities Kim Jayde, Taryn Louch and Luthando ‘Lootz’ Shosha, artists Leanne Dlamini and Gigi Lamayne and many more.

Also in attendance was former Miss SA Shudufhadzo Musida and newly crowned Mrs South Africa Palesa Matjekane. Award winners Yaya Mavunda and Tumi ‘Itumeleng ‘Powerhouse’ Mokwwatlo delivered the fashion. We are EGG brand partners Amanda Du Pont of Lelive and Roxy Burger of The Piercery also attended the official opening. Fashion designers Paledi Segapo, Hangwani Nengovhela, Sello Medupe and Craig Jacobs also showed up to support the opening.  

Guests were welcomed by retail pioneers, We are EGG owners Paul Simon and Arie Fabian who handled formalities, followed by a night of colourful fashion, live entertainment and an endless flow of Patron Paloma cocktails and cold servings of Heineken. The Jagermeister Brass Cartel were a huge highlight of the evening, while various DJs entertained the guests. Guests got a taste of what to expect from Mamasamba, We are EGG’s Restaurant set to open next month, with delicious plates.

Having officially opened last month, the store not only offers the ultimate curated shopping experience under one roof, but really is more of a lifestyle destination, with a coffee shop and soon-to-open restaurant. Featuring some of the freshest fashion brands for men, women and kids, this beautifully curated fashion hub includes over 150 carefully selected brands, 85% of which are South African owned, with a significant percentage being female owned.

The carefully curated, multi-faceted department store operates from Monday – Wednesday 9am-6pm, Thursday to Saturday 9am-7pm and Sunday 9am-5pm.

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KENDALL + KYLIE Launch in South Africa

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KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner. With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.

Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.

By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand serves an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups. 

The KENDALL + KYLIE audience are social media followers and savvy web users who closely follow fashion trends every season.

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WE ARE EGG opens in Rosebank, Johannesburg

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The award-winning next generation experiential department store, We Are EGG opened its 2nd store at The Zone in Rosebank last week. The first day of trading was a massive success with Jo’burg shoppers queuing an hour before the official store opening to shop and support local and international brands.

Originally launched in Cavendish Square in December 2020, in the thick of the COVID-19 lockdown, by retail pioneers Paul Simon and Arie Fabian in partnership with Old Mutual, the new Rosebank store has been specifically created with the Jo’burg customer in mind and has been built on a similar model to the iconic UK based Selfridges department store. The beautifully curated 3000 SQM space features the very best local and international in mens, womens and kids fashion, beauty, home and jewellery departments and a high-energy, quintessential restaurant & bar, all under one roof.

Much like Selfridges, We Are EGG Rosebank is a wonderland not only fashion enthusiasts, but all lovers of high-end retail experiences, appealing to the hyper connected Jo’burg customer. With the spirit of an independent, EGG has the scale of a department store. The 150 brands have poured their creative souls into this project, and when you enter, you will feel the passion in the air.

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Cotton On Group unveils R300 million new headquarters and distribution centre for Southern Africa

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The Cotton On Group has long been loved for the brands and trend-driven value products that it has brought to South Africa’s shores, such as Cotton On, Typo and Factorie. Now, the retail group has taken its presence in the region further by investing in a R300 million custom-built new central office and distribution centre in Johannesburg, that will further enhance their customer experience. Beyond signifying a commitment to the country, the new premises are an extension of the company’s pledge to Doing Good in all areas of its operations.

I was part of a handful of selected media to attend a VIP walk through of the new facility, and I got to see just how massive an operation it is to house millions of items, and to satisfy customers when they “add to cart” and order online.

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Standard Bank Joburg Polo in the Park

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Formidable luxury events and marketing company African Deluxe Company has confirmed media personality and businesswoman, Minnie Dlamini, as the official host for the 2nd Standard Bank Joburg Polo in the Park taking place at Gauteng’s premium residential lifestyle estate Steyn City next weekend.

I attended the first Polo in the Park event pre-COVID in 2019 – Check that out here.

This year’s theme is SPLENDOUR which aims to showcase all things bright, colourful and grand. Being an all-round powerhouse South African media mogul made Minnie Dlamini the perfect choice to host this year’s Polo.

2019 Polo in the Park – Images by Mishkah Roman-Cassiem

The event will be attended by SA’s elite, including top business people, celebrities and media, while the backdrop of Steyn City will offer a scenic day filled with beautiful people, unforgettable experiences, great food, over the top fashion, as well as art and live music on the side lines.

 “The Standard Bank Polo in The Park is not only about polo, but also about the lifestyle and fashion that accompanies the sport of kings. Having hosted a hugely successful 2019 edition of this prestigious polo affair, we remain passionate about the African continent and plan to continue showcasing what our country has to offer to the rest of the world,” says The Africa Deluxe Company’s frontman and executive producer of the event Ben Moseme. He adds: “We are particularly excited to have Minnie Dlamini join the Joburg Polo in the Park family as she is the perfect fit for this exclusive Polo celebration, and a true reflection of South African excellence in Media.”

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